Press Room

2021 PRESS RELEASES

CLEVELAND ‐ Aug. 25, 2021 ‐ Day-to-day lives have changed, and our homes have become a place for both work and play where we've taken up new hobbies and slowed down to enjoy the simple things again. Embracing the home's new roles, along with a continued need for calm and serenity in our personal spaces, Dutch Boy® Paints reveals “Cypress Garden,” a beautiful, muted olive green, as its 2022 One-Coat Color of the Year.

The simplicity of Cypress Garden (424-4DB) is also reflected in its application. The 2022 Color of the Year is a one-coat color, making the painting process simple for do-it-yourselfers (DIYers). Cypress Garden is part of Dutch Boy Paints' collection of nearly 850 one-coat colors that provide optimal coverage in a single coat.

“Color and design are affected greatly by the world around us,” said Ashley Banbury, NCIDQ, senior color designer for Dutch Boy Paints. “With our 2022 One-Coat Color of the Year, it's all about helping DIYers create spaces that bring the tranquility of nature home. Inspired by nature, Cypress Garden can infuse serenity into our daily schedules with a gentle color that embraces both warm and cool undertones in wood and accents.”

Nine complementary colors join Cypress Garden to round out the Dutch Boy 2022 Trend Forecast and form three expertly crafted color combinations:

Simplicity Palette

Understated, clean and familiar, these neutral hues help to quiet the mind and bring comfort to decluttered spaces. Our One-Coat Color of the Year, Cypress Garden, is complemented by Warmed Silver (440-1DB), Silver Shores (430-2DB) and Over the Moon (434-4DB) to create a color palette that is simple, clean and familiar.

Artistry Palette

True to its name, the Artistry collection consists of soft and organic colors that encourage creativity and self-expression with a modern twist in any space. The palette is filled with earthy tones including Simplified White (020W), Peridot Sparkle (427-2DB) and Sand Dunes (410-2DB).

Getaway Palette

This color combination delivers dream-like qualities with shades of lilac and green fusing to transform personal spaces. Pairing Antique White (011W), Shadowed Rose (346-3DB) and Wild Basil (424-5DB) with Cypress Garden evokes feelings of escapism and travel.

“Whether looking for a place to work or rejuvenate, Dutch Boy Paints' 2022 One-Coat Color of the Year and accompanying palettes provide convenience with both one-coat and simple color solutions,” said Michelle Bangs, senior brand manager for Dutch Boy Paints. “Inspired by global lifestyle trends, each color in these palettes can be easily customized to unleash DIYers' personal style.”

For added ease, the 2022 Color of the Year and corresponding Color Trends are available in the Dutch Boy brand's exclusive Twist & Pour® containers. Visit www.dutchboy.com/color-advice/color-trends/ or your local Menards® retailer to explore the full Dutch Boy Paints 2022 Trend Forecast.

About Dutch Boy Group

Founded in 1907, Dutch Boy® Paints continues to be an industry leader in delivering innovative and high-quality products and packaging solutions and is one of the most recognizable brands in the market over 100 years later. In recent years, a new vitality, youthfulness and the promise of Simple Solutions have also shaped the brand. Heritage and trust have been brought to life with energy and empowerment, inspiring DIYers and paint enthusiasts for generations to come. For more information, visit dutchboy.com.

CLEVELAND ‐ May 5, 2021 ‐ Easier to hold, easier to carry, easier to store. Dutch Boy® Paints' new 3.5-Gallon Platinum® Plus pail is easier to use for home improvement and paint projects and contains just the right amount of paint for most jobs. Now do-it-yourselfers (DIYers) can get simple solutions in a smarter size at Menards® stores when they choose Platinum Plus paint + primer for a fantastic finish with exceptional stain resistance.

Say Hello to Convenience

Dutch Boy brand simplifies the painting process with products for every price point, extensive color options and inspiration and advice for redecorating homes. The new 3.5-gallon pail is another option from Dutch Boy, offering DIYers the optimal volume of Platinum Plus paint for transforming indoor spaces using an ultra-premium formula with Stain-Shield Technology that allows stains to be easily wiped away.

Providing enough paint for a typical project, but weighing less than larger options, the new pail is perfect for creating a kitchen paradise, refreshing rooms wall-to-ceiling or placing color in all the right places such as doors, cabinets and trim. For DIYers, there's less to carry around and less to worry about, whether it's gallons of paint going to waste or having to manage several smaller containers.

“Often a single gallon is too little while five gallons might be a bit too much,” says Julie Fisher, product manager for Dutch Boy Paints. “After talking to our customers, we expanded our offering to give them Platinum Plus in a pail that's the ideal size for projects around the home. DIYers still get a large volume of paint but without the strain of a bigger pail, so your back and shoulders get a break. It's a great value with the added benefit of avoiding lots of leftover paint or having to make extra trips to the store to buy more.”

Now at Menards

Ranging from $119.98 to $131.98 MSRP, the 3.5-Gallon Platinum Plus pail is available only at Menards with paints offered in Flat, Eggshell, Satin and Semi-gloss sheens, so consumers get the premium product they want in a conveniently sized container at an attractive price. And with over 1,300 color choices from Dutch Boy, selecting a shade is simple when DIYers shop Menards for their next project.

When painting is easier, projects go smoother with stunning results. The new 3.5-Gallon Platinum Plus pail gives painting enthusiasts more reason to rethink style and raise expectations this year as home improvement season hits high gear.

Visit www.dutchboy.com or your local Menards store to explore the full Dutch Boy Paints product line including pails sized just right for starting small or conquering all.

About Dutch Boy Group

Founded in 1907, Dutch Boy® Paints continues to be an industry leader in delivering innovative and high-quality products and packaging solutions and is one of the most recognizable brands in the market over 100 years later. In recent years, a new vitality, youthfulness and the promise of Simple Solutions have also shaped the brand. Heritage and trust have been brought to life with energy and empowerment, inspiring DIYers and paint enthusiasts for generations to come. For more information, visit dutchboy.com.

About Sherwin-Williams Consumer Brands Group

Sherwin-Williams Consumer Brands Group offers innovative products to meet customers' paint and coating needs. The Group manufactures products under well-known brands such as Valspar®, HGTV Home® by Sherwin-Williams, Dutch Boy®, Purdy®, Krylon®, Minwax®, Thompson's® Water Seal®, Cabot®, Dupli-Color® and many more. Founded in 1866, The Sherwin-Williams Company is a global leader in the manufacture, development, distribution and sale of paints, coatings and related products to professional, industrial, commercial and retail customers. For more information, visit www.Sherwin-Williams.com.

Dutch Boy 150 to be run as part of doubleheader on May 1

KANSAS CITY, Kan. ‐ Apri 5,2021 ‐ The Sherwin-Williams Company, Kansas Speedway and the Automobile Racing Club of America (ARCA) announced today that Dutch Boy® Paints, a subsidiary of Sherwin-Williams, will serve as the entitlement sponsor for the Spring ARCA Menards Series race event at Kansas Speedway.

The Dutch Boy 150 is set to take place at the Kansas City, Kansas, track on Saturday, May 1 at 12:30 p.m. CT (FS1, MRN/Sirius NASCAR Radio Channel 90). That race will be followed by the NASCAR Camping World Truck Series race, for which the green flag is scheduled for 6:30 p.m. CT (FS1, MRN/Sirius NASCAR Radio Channel 90).

“Dutch Boy Paints is a brand that brings people together, most notably through their passion for paint and do-it-yourself (DIY) projects,” said Michelle Bangs, brand manager for Dutch Boy Paints. “We are proud to stand with our exclusive retail partner, Menards and support ARCA, while extending this same sense of community to racing fans and their love of 'America's Sport.'”

“We are excited to partner with Sherwin-Williams and the “Dutch Boy” brand to bring the ARCA Menards Series to Kansas Speedway and the Kansas City market in 2021,” said Jeff Abbott, promotions manager and spokesperson for Menards. ”Kansas City is a growing market for Menards, and Kansas Speedway is a great racetrack.”

Kansas Speedway has hosted an ARCA Menards Series race each year since the track opened in 2001. Bret Holmes took the checkered flag in the first ARCA Menards Series race at Kansas Speedway last year on July 24 and came back to secure a second-place showing in the championship race on Oct. 16, capturing the Series title.

“This year marks our 20th anniversary at Kansas Speedway, and we're proud to have hosted the ARCA Menards Series every year since opening our gates,” said Pat Warren, Kansas Speedway president. “We can't wait to kick off another year of racing at Kansas Speedway, and we're thrilled that Dutch Boy Paints has partnered with us to get the weekend underway in style with the Dutch Boy 150.”

The Dutch Boy 150 will be the first of two ARCA Menards Series events at Kansas Speedway in 2021. The Series will return on Saturday, Oct. 23, for the championship race.

Tickets for both races on May 1 are available by visiting kansasspeedway.com or calling 866-460-RACE (7223).

For the latest news on everything Kansas Speedway please visit www.kansasspeedway.com.

Fans can follow Kansas Speedway on Facebook at www.facebook.com/kansasspeedway, Twitter (@kansasspeedway) and Instagram (@kansasspeedway).

About Dutch Boy Group

Founded in 1907, Dutch Boy® Paints continues to be an industry leader in delivering innovative and high-quality products and packaging solutions and is one of the most recognizable brands in the market over 100 years later. In recent years, a new vitality, youthfulness, and the promise of Simple Solutions have also shaped the brand. Heritage and trust have been brought to life with energy and empowerment, inspiring DIYers and paint enthusiasts for generations to come. For more information, visit dutchboy.com.

About Menards

Menards home improvement stores are well known throughout the Midwest for a complete selection of high-quality, name brand merchandise and all the tools, materials and supplies for any job. Menards offers full-service lumberyards, beautiful garden centers, name brand appliances, pet & wildlife products and even a line of convenience groceries to provide a one- stop shopping experience. Whether just needing a light bulb, gallon of paint or household supplies, or building a deck, fence or new home, there is something for everyone at Menards whether a beginning do-it-yourselfer or more experienced contractor.

A family-owned and -run company started in 1958, Menards currently operates 305 stores located in 14 Midwestern states. Menards is known throughout the home improvement industry as the low-price leader; it's no wonder their famous slogan — “SAVE BIG MONEY” — is so widely known and easy to remember. Menards does things right — the company's strength and success can be seen in the well-stocked and maintained stores, the lowest prices in town, and the way Guests are always treated like family.

About Kansas Speedway

Kansas Speedway is a premier motorsports facility in the Midwest. The track, which opened in 2001, hosts two NASCAR Cup Series weekends each year, along with approximately 200 other event days each year. This includes the annual American Royal World Series of Barbecue, the largest barbecue competition in the world which attracts teams both nationally and internationally. The Hollywood Casino at Kansas Speedway, which opened in 2012, overlooks Turn 2 of the track. Kansas Speedway's two NASCAR weekends in 2021 will take place May 1-2 and Oct. 23-24. Both will consist of a NASCAR Cup Series race, including the Hollywood Casino 400 on Sunday, Oct. 24, the second race in the Round of 8 of the Playoffs. Kansas Speedway is owned by NASCAR.

About ARCA

The Automobile Racing Club of America (ARCA) is among the leading and most versatile auto racing sanctioning bodies in the country. Founded in 1953 by John and Mildred Marcum, the organization administers more than 100 events each year in multiple racing series, including the ARCA Racing Series presented by Menards, the ARCA/CRA Super Series and the ARCA Midwest Tour, plus weekly racing at Toledo and Flat Rock Speedways.

About NASCAR

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation's major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series, NASCAR Xfinity Series, and NASCAR Gander RV & Outdoors Truck Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series and three international series. The International Motor Sports Association (IMSA®) governs the IMSA WeatherTech SportsCar Championship, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, Americrown Service and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat ('NASCAR').

Kansas Speedway Media Contact

Rodney Scearce, Director of Track Communications, NASCAR

rscearce@nascar.com; 623-463-5632

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Media Contacts

To arrange an interview, or for more information, please contact:


Rebecca Suhy

akhia communications for Dutch Boy Paints

Rebecca.Suhy@akhia.com


Morgan Jupina

akhia communications for Dutch Boy Paints

Morgan.Jupina@akhia.com

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