Simple Solutions for Every Home

Founded in 1907, Dutch Boy® is an industry leader in innovative, high-quality paint products and packaging solutions. We’re proud that over a century later, Dutch Boy remains one of the most recognizable brands in the home improvement industry, inspiring generations of DIYers and paint enthusiasts.


Dutch Boy is a heritage brand with trust and quality at its core. In recent years, a new vitality and youthfulness and the promise of Simple Solutions have reshaped our vision, bringing it to life with energy and empowerment. 



About Our Icon

The Dutch Boy icon is a legacy of two sixteenth-century Dutch chemists. These men created a superior paint production method called the Dutch Process. Their work set the standards for quality and beauty for centuries to come – a legacy that lives on with Dutch Boy Paint.


The Dutch Boy “Boy”:

Ironically, Michael E. Brady, the nine-year-old boy who became the inspiration for the famous Dutch Boy trademark, was not Dutch but an Irish American neighbor of the artist commissioned to create the logo.


See how the Dutch Boy logo has changed since its original design.


1917 DutchBoy logo


1947 Dutch Boy Logo


1957 Dutch Boy Logo


1967 Dutch Boy logo


1977 Dutch Boy Logo


2000 Dutch Boy Logo


current Dutch Boy logo