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Rescheduled ARCA Event is Also Sioux Chief Showdown Race

TOLEDO,Ohio ‐ August 20, 2020 ‐Sherwin-Williams Company, Track Enterprises, World Wide Technology Raceway at Gateway and the Automobile Racing Club of America (ARCA) announced today that Dutch Boy® Paints will sponsor the rescheduled 2020 ARCA Menards Series visit to WWT Raceway in Madison, Ill.

The Dutch Boy 150 is now scheduled for Saturday, August 29, at 5 p.m. CT. ARCA practice will precede the 120-lap/150-mile event, which is scheduled for live broadcast coverage on MAVTV. The Saturday ARCA race-day schedule will also include an NTT Data IndyCar race event prior to the Dutch Boy 150.

“Auto racing is part of the fabric of America, and so is the Dutch Boy brand,” said Michelle Bangs, brand manager for Dutch Boy Paints. “It’s fitting that we come together for the ARCA Menards Series Dutch Boy 150. We’re proud to support ARCA and our exclusive retail partner, Menards, to bring this race to the fans.”

The Dutch Boy 150, originally scheduled for August 2, will be race No. 13 of the 20-race ARCA Menards Series schedule. In addition, the event will mark the seventh round of the Sioux Chief Showdown, ARCA’s short-track super series that brings drivers and teams from the ARCA Menards Series East and West together with AMS series regulars in a 10-race “series within a series.”

St. Louis-area Menards stores will offer local race fans the chance to “Save Big Money” by purchasing advance, discounted race tickets to the Dutch Boy 150 Tickets at participating Menards locations are just $25.

“We are excited to partner with the Dutch Boy brand to bring the ARCA Menards Series to the greater St. Louis market,” said Jeff Abbott, promotions manager and spokesperson for Menards. “St. Louis is a growing market for Menards, and we know there are a lot of race fans in the area. Combined with the IndyCar Series and the NASCAR Gander Outdoors & RV Truck Series, it’s going to be one of the biggest racing events of the season in the Midwest, and there will be a lot of Menards flavor to every one of the four races over the course of the two days.”

The Saturday, August 29 Dutch Boy 150 will also serve as a prelude to the IndyCar and NASCAR Truck Series double header on Sunday, August 30, giving area race fans a weekend to remember.

“We’re motivated to bring the ARCA Menards Series back to St. Louis, and to showcase the series to the great race fans in the area,” said Bob Sargent, president of Track Enterprises. “St. Louis is a great sports town and, more importantly, a great racing town. It’s a great fit for the ARCA Menards Series cars, and we look forward to another great race and being a part of the Sioux Chief Showdown.”

ABOUT THE DUTCH BOY GROUP

Founded in 1907, Dutch Boy® Paints continues to be an industry leader in delivering innovative and high-quality products and packaging solutions and is one of the most recognizable brands in the market over 100 years later. In recent years, a new vitality, youthfulness, and the promise of Simple Solutions have also shaped the brand. Heritage and trust have been brought to life with energy and empowerment, inspiring DIYers and paint enthusiasts for generations to come. For more information, visit dutchboy.com.

ABOUT MENARDS

Menards home improvement stores are well known throughout the Midwest for a complete selection of high-quality, name brand merchandise and all the tools, materials and supplies for any job. Menards offers full-service lumberyards, beautiful garden centers, name brand appliances, pet & wildlife products and even a line of convenience groceries to provide a one-stop shopping experience. Whether just needing a light bulb, gallon of paint or household supplies, or building a deck, fence or new home, there is something for everyone at Menards whether a beginning do-it-yourselfer or more experienced contractor.

A family-owned and run company started in 1958; Menards currently operates 305 stores located in 14 Midwestern states. Menards is known throughout the home improvement industry as the low-price leader; it’s no wonder their famous slogan – “SAVE BIG MONEY” – is so widely known and easy to remember. Menards does things right – the company’s strength and success can be seen in the well-stocked and maintained stores, the lowest prices in town, and the way Guests are always treated like family.

ABOUT TRACK ENTERPRISES

Track Enterprises is a racing promotion company that oversees popular events that feature top touring series like the ARCA Racing Series, USAC Racing, Dirtcar UMP, POWRi Racing, All Star Circuit Of Champions, Lucas Oil Late Model Dirt Series, CRA, Southern Super Series, and more. The company also oversees all racing promotions at Macon Speedway, Lincoln Speedway, and the Terre Haute Action Track. For more information on the upcoming racing schedule, visit www.trackenterprises.com

ABOUT ARCA

The Automobile Racing Club of America (ARCA) is among the leading and most versatile auto racing sanctioning bodies in the country. Founded in 1953 by John and Mildred Marcum, the organization administers more than 100 events each year in multiple racing series, including the ARCA Racing Series presented by Menards, the ARCA/CRA Super Series and the ARCA Midwest Tour, plus weekly racing at Toledo and Flat Rock Speedways.

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DIYers can find the confidence to skip the second coat this painting season, now at Menards® stores

CLEVELAND ‐ June 25, 2020 ‐Two are better than one until there’s painting to be done. For do-it-yourselfers (DIYers) without time to wait between coats, Dutch Boy® Paints has expanded its selection of one-coat colors that help the job go faster. With the Dutch Boy brand, DIYers can get the incredible finish they want and the convenience they crave while skipping the second coat.

As painting season kicks off, consumers who want to create living spaces that reflect their style can do so in less time using Dutch Boy® Paints one-coat colors. Now, nearly 850 one-coat colors are available in Dutch Boy® Platinum® Plus interior or Maxbond® exterior paints for taking on practically any painting project around the house. This wide selection represents two-thirds of the complete Dutch Boy color palette, with paints offered in Flat, Eggshell, Satin, Semi-Gloss, and Gloss sheens to give DIYers more options to entertain their creativity and achieve a beautiful finish with just a bit of know-how.

"We created one-coat colors for those with a task list to conquer but little time to spare, and for those who are looking for more hours in the day to enjoy life’s other activities,” says Michelle Bangs, brand manager, Dutch Boy Paints. “It is possible to make walls and surfaces look stunning without a second coat, and we’re showing consumers exactly how to do it in three simple steps."

Find One-Coat Confidence at Menards®

DIYers can get acquainted with colors that provide full coverage the first time using the new Dutch Boy Paints One-Coat Confidence display, launching now through July only at Menards® locations. The display offers inspiration and instruction to consumers on how to create a beautiful one-coat application and connects the user to an integrated online experience that helps them sharpen their painting skills. Making product selection and the job itself easier is how the Dutch Boy brand delivers everyday simple solutions and a seamless experience from the store to the comfort of home.

Dutch Boy Paints developed a reliable, proven method for achieving a one-coat hide. The method’s three simple steps are highlighted by the new display:

  1. Choose a one-coat color.
  2. The One-Coat Confidence display spotlights nearly 300 of Dutch Boy brand’s one-coat colors. Included are 90 large-sized paint chips, representing on-trend hues hand selected by Dutch Boy color experts for their appeal and ability to provide a one-coat hide. DIYers can also explore the full color palette and see their select shades in action by accessing the Dutch Boy® Color Visualizer tool via a QR code printed on the display.

  3. Use premium products.
  4. The right tools plus the right paint can equal remarkable results. Pairing top-of-the-line Dutch Boy brand paints with the finest Purdy® professional applicators helps consumers transform their world with just a single coat. Using the One-Coat Confidence display makes it easy to choose the best Purdy brush and Dutch Boy paint for any project.

  5. Apply with confidence.
  6. Mastering the technique is as important as choosing the perfect color and products. DIYers can pick up a how-to brochure from the new display that teaches them to cut in and roll with confidence. The brochure provides detailed instruction with helpful tips and is supported by videos showing each step of the process as part of the integrated online experience.

Now, the best things in life can take less time when consumers choose Dutch Boy Paints one-coat colors for their next project. Indoors and outdoors, the Dutch Boy brand does more to make the painting process enjoyable while giving home improvement enthusiasts more ways to express themselves.

For changes big or small, Dutch Boy Paints offers simple solutions from start to finish. Visit dutchboy.com to discover hundreds of one-coat hide colors along with project inspiration and advice, how-to videos, and much more.

About Dutch Boy Group

Founded in 1907, Dutch Boy® Paints continues to be an industry leader in delivering innovative and high-quality products and packaging solutions and is one of the most recognizable brands in the market over 100 years later. In recent years, a new vitality, youthfulness, and the promise of Simple Solutions have also shaped the brand. Heritage and trust have been brought to life with energy and empowerment, inspiring DIYers and paint enthusiasts for generations to come. For more information, visit dutchboy.com.

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Media Contacts

To arrange an interview, or for more information, please contact:


Rebecca Suhy

akhia communications for Dutch Boy Paints

Rebecca.Suhy@akhia.com


Carrie Kandes

akhia communications for Dutch Boy Paints

Carrie.Kandes@akhia.com