Press Room

2018 Press Releases

Color of the Year Garden Patch Headlines Happier, More Empathetic Design Trends

CLEVELAND, Sept. 4, 2018 —Reflecting growing optimism in the United States, Dutch Boy® Paints this week released its 2019 Color of the Year, Garden Patch 326-5DB, and three eightcolor design palettes-Homestead, Studio and Sanctuary-that embody a happier, more empathetic country seeking greater peace and understanding while celebrating diversity at the same time.

"All of our colors for 2019 have a happier tone and reflect an upswing in how people are feeling. Even colors that are traditionally on the cooler side of the palette have a level of warmth and happiness than what we've seen in the recent past," said Rachel Skafidas, color and design manager, Dutch Boy® Paints. "Even though people may see challenges in their lives, they're thinking positively and expressing more empathy."

Garden Patch, a green that is not too deep and not too primary, is a nostalgic, botanical hue that stands out for its warm and calming effect. Paired with soft naturals and pops of warm colors, Garden Patch offers rejuvenation and peace at the end of the day in every room of the home.

"Garden Patch is a great color that can be used in all areas of the home," she said, noting its use as an exterior accent color in the Dutch Boy Color of the Year brochure. "When the Dutch Boy color team selects a color, we want it to be something the homeowner can use to transform just about any space."

Green is prominently featured in all three Dutch Boy design trends.

The Homestead palette captures the feeling of simple living, embracing the craftsmanship of other cultures and the pristine beauty around us. Grounded in soft neutrals and fuchsias, reds and an inspired green, natural warmth is the key. Colors include: Antiqued Fuchsia 246-7DB, Preppy Pink 204-5DB, Fruity Pink 105-2DB, Garden Patch 326-5DB, North Haven 334-4DB, Silenced Blue 339-2DB, Warmed Silver 440-1DB and Antiqued Lace 017W.

Studio is inspired by a culture of inclusiveness and the celebration of our differences. Telling the stories of our heritage to our forming tribe, embracing uniqueness and removing obstacles to achieve success. Colors include: Summer Treat 108-6DB, Honeybee Yellow 116-6DB, Mineralized Jade 230-5DB, Wave Runner 135-7DB, Santa Rosa Red 204-7DB, Glitterberry 1476DB, Baltic Gray 437-1DB and Cooled Graphite 436-6DB.

Sanctuary reflects a new focus on spirituality that is making its way into our mindset and our homes, as we seek a place that both shelters and nourishes us. The colors for Sanctuary are built in two halves: one with muted, calming pastels and the second with deep, saturated hues that add a bit of energy to the palette. Colors include: Plume Purple 341-7DB, Dashing Blue 3396DB, Crystal Beach 135-2DB, Hidden Garden 330-5DB, Fairy Wing 332-1DB, Lime Flower 1243DB, Antiqued Parasol 109-2DB and Blue Wood Aster 243-1DB.

Dutch Boy Paints are packaged in award-winning Twist & Pour® containers, featuring an easyto-grip handle, built-in spout and easy-to-open-and-close resealable lid, offering simple solutions for homeowners.

To inspire homeowners seeking just the right colors to suit their own personal tastes, Dutch Boy™ Paints offers an eight-question quiz on its website, dutchboy.com/color-advice/quiz/

To receive a fan deck of the 2019 colors, please contact Bill Patterson at bill.patterson@vml.com. To find Dutch Boy products, please visit dutchboy.com.

About Dutch Boy Group:

Founded in 1907, Dutch Boy™ paints continues to be an industry leader in delivering innovative and high-quality products and packaging solutions and is one of the most recognizable brands in the market over 100 years later. In recent years, a new vitality, youthfulness, and the promise of Simple Solutions have also shaped the brand. Heritage and trust has been brought to life with energy and empowerment, inspiring DIYers and paint enthusiasts for generations to come. For more information, visit dutchboy.com.

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The Stain-Blocking, Odor-Reducing Powerhouse Now Available Exclusively at Menards®, Features Arm & HammerTM Odor Eliminating Technology

CLEVELAND, Sept. 17, 2018 — Reducing household odors, covering up stubborn wall stains and preventing new ones has never been easier. Dutch Boy® Paints, an industry leader in innovative, high-quality products, introduced its latest simple solution-Dutch Boy Forever™ paint + primer-a new powerhouse line of stain-blocking interior and ceiling paints featuring Arm & Hammer™ Odor Eliminating technology.

Ideal for homeowners with pets and active families, Dutch Boy Forever paint is sold exclusively at Menards and is available in Dutch Boy's full color palette in quart, gallon, five-gallon, gallon ceiling paint and 8-oz. sample containers. Forever interior flat starts at $29.98 per gallon container.

Dutch Boy® Forever™ Interior Paint + Primer is specially formulated to cover and block stubborn stains from showing through such as: coffee, tea, ketchup, crayon, and even lipstick. Forever™ paint has advanced washability and stain-resistance allowing stains to be washed away with a soft sponge and mild household cleaner.

"Kids and pets have a knack for staining walls in the most visible and highest-trafficked areas of the home, so we've designed a paint that's easy to use, covers most old stains and prevents new stains or odors from ruining home decor," said Krystal Mindeck, Dutch Boy product manager. "Dutch Boy Forever Interior Paint + Primer offers Menards customers a paint that is specially designed to withstand the everyday wear and tear of life, so they can lose the stains but keep the memories."

The mildew-resistant product prevents the growth of mildew on the surface of the paint film, making it an excellent choice for areas where interior painted surfaces are exposed to humidity and condensation. Dutch Boy Forever Interior Paint + Primer is also GREENGUARD® Gold certified, meeting some of the world's most rigorous and comprehensive standards for low chemical emissions into indoor air during product usage.

For more information on Dutch Boy products, project inspiration, and how-to videos, please visit menards.dutchboy.com or dutchboy.com.

About Dutch Boy Group:

Founded in 1907, Dutch Boy® paints continues to be an industry leader in delivering innovative and high-quality products and packaging solutions and is one of the most recognizable brands in the market over 100 years later. In recent years, a new vitality, youthfulness, and the promise of Simple Solutions have also shaped the brand. Heritage and trust has been brought to life with energy and empowerment, inspiring DIYers and paint enthusiasts for generations to come. For more information, visit dutchboy.com.

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Media Contacts

To arrange an interview, or for more information, please contact:


Bill Patterson

Bill.Patterson@vml.com