Press Room

2017 Press Releases

A Light Greige With Warm Undertones That Will Brighten Any Room in the Home

(CLEVELAND 8/30/17) — Dutch Boy® Paints, an industry leader in innovative, high-quality paint products, is proud to announce Sandstone Tint (441-2DB) as the brand's Color of the Year for 2018. Identified by Dutch Boy Paint's color and design team, this warmer neutral emerges as the leading color from a four-trend color story that draws inspiration from current cultural happenings such as travel, diversity, technology and home décor.

Highlighting key themes found in the Quest trend story, Sandstone Tint is a hue that nods to the simplicity of the past, while also making a modern, color-confident statement that looks to the future. It is a practical yet sophisticated shade that can be seamlessly incorporated throughout the home, whether the painter is a novice DIYer residing in their first city loft or a seasoned one, purchasing a new home for their ever-growing family. In functional spaces, like a family room, Sandstone Tint serves as an unassuming backdrop for décor that features bright pops of color, such as a rich greens or gunmetal grays. When applied to more intimate spaces, like a bedroom, the hue creates a restful zen oasis that is as calming as it is beautiful. Sandstone Tint can best be paired with items like weathered wood, hand-crafted terracotta and metallic accessories, and craft spaces that portray understated elegance.

"Our 2018 Color Forecast for Dutch Boy Paints takes a deeper dive into the way we see and experience the past, present and future, and how each impacts our daily lives, " said Rachel Skafidas, Color and Design Manager, Dutch Boy Paints. "We chose Sandstone Tint as the 2018 Color of the Year as it captures the essence of our ever-evolving world. It's adaptability is another reason we love it so much: it can serve as a blank canvas for bold or neutral color pairings and everything inbetween. At Dutch Boy Paints, we want to offer our consumers versatile paint colors that can easily be incorporated into their homes, no matter their personality or desired design aesthetic."

The four trends that make-up the Dutch Boy Paints 2018 Color Trends Forecast are Quest, Embrace, Merge and Simply.

About the 2018 Color Trend Forecast

Quest

Quest features an earthy color palette of shades ranging from light greige to dark gray, centered around varying shades of blue. These disarmingly simple yet complimentary hues are as classic as they are sophisticated. Use colors from this palette in the kitchen on both the walls and cabinets to create a space that's modern in both look and feel.

Embrace

The color palette of Embrace has limitless possibilities, offering DIYers the opportunity to express themselves through color in ways that they may not have previously considered. This trend merges neutrals with unexpected pops of burnt orange and vibrant red. Contrast lighter shades with dark grays, and create graphic wall art to make the space unforgettable for entertaining and gathering spaces around the home.

Merge

Hues found in man-made technology and nature come together to form a twilight color palette made up of vibrant blues, dark greens and charcoal tones paired with warm marigold yellows and plum purples. Delivering a full-range of color, the Merge color palette has the ability to transform the space where they are applied.

Simply

Simply features warm tones of muted pink, charcoal gray and clay red. This trend palette represents detoxing from our digital lives and taking a closer look at the sustenance our minds and bodies need. Incorporate this palette into the bedroom to create a space that allows for both relaxation and regeneration.

For more information on Dutch Boy Paint's 2018 Color Trends and 2018 Color of the Year, please visit: www.dutchboy.com

About Dutch Boy Group:

Founded in 1907, Dutch Boy Paints continues to be an industry leader in delivering innovative and high-quality products and packaging solutions, and is one of the most recognizable brands in the market over 100 years later. In recent years, a new vitality, youthfulness, and the promise of Simple Solutions have also shaped the brand. Heritage and trust has been brought to life with energy and empowerment, inspiring DIYers and paint enthusiasts for generations to come.

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A New Paint Product that Provides Exceptional Washability and Stain-Resistance for Life's Stickiest Situations

Platinum Plus

CLEVELAND, OH (05/31/2017) — Dutch Boy® Paints, an industry leader in innovative, high-quality paint products, is proud to announce the launch of Platinum® Plus interior paint and primer with new Stain-Shield Technology. Designed for the everyday homeowner, Platinum Plus paint has been expertly formulated to offer exceptional washability, stain resistance, and incredible scrubbability. Lab tested, Platinum Plus paint is up to 50% more stain-resistant and washable than a leading premium paint competitor in satin sheen. (Superiority ranges from 24% - 50%, depending on the sheen selected.) And it is as washable and stain-resistant as a higher priced leading super-premium paint competitor. This new formula also provides exceptional hide and stain-blocking power, delivering remarkable results at an unexpected price for this category of coatings. It,s the performance you would expect from a luxury paint - at a price you didn,t. Platinum Plus paint can be tinted to Dutch Boy,s full range of 1,340 vibrant colors. It will be sold exclusively at Menards stores beginning in May 2017 starting at $33.98 per gallon container.

"The category has changed a lot over the last few years, with consumers, needs expanding," said Debbie Zietlow, Dutch Boy Product Manager. "Consumers are looking for paint products that are durable and easy to clean, so they can spend more time enjoying life. As the landscape continues to evolve to meet their needs, we saw an opportunity for Dutch Boy to create a product that delivers on the performance our consumers expect from luxury paint, but at a lower price than expected."

With a 100% acrylic formula, Platinum Plus paint was engineered to provide a more durable finish that can be easily washed and cleaned. With its Stain-Shield Technology, common household stains including coffee, tea, ketchup, crayon, and even lipstick can be washed away with a soft sponge and mild household cleaner. In addition, Platinum Plus paint offers extreme-hide and stain blocking, delivering one-coat hide in over 740 Dutch Boy colors, and it blocks stubborn stains from showing through. This mildew-resistant product prevents the growth of mildew on the surface of the paint film, making it ideal not only for areas where interior painted surfaces are exposed to humidity and condensation, but also for any room in the home. It is also GREENGUARD Gold certified. Simply put, GREENGUARD Gold certification means that Dutch Boy,s Platinum Plus paint has met some of the world's most rigorous and comprehensive standards for low chemical emissions into indoor air during product usage.

Platinum Plus will be available in four sheens - flat, eggshell, satin and semi-gloss - and in ceiling paint. Consumers can also purchase Platinum Plus in quart containers, 5-gallon pails, and 8 oz. interior color samples. For more information on Dutch Boy products, project inspiration, and how-to videos; please visit menards.dutchboy.com or dutchboy.com. To view Platinum Plus, one-coat hide colors, please visit dutchboy.com/onecoatcolorfav or head to a local Menards for Dutch Boy's Simple Solutions One-Coat Color Favorites color card.

About Dutch Boy Group:

Founded in 1907, Dutch Boy® paints continues to be an industry leader in delivering innovative and high-quality products and packaging solutions, and is one of the most recognizable brands in the market over 100 years later. In recent years, a new vitality, youthfulness, and the promise of Simple Solutions have also shaped the brand. Heritage and trust has been brought to life with energy and empowerment, inspiring DIYers and paint enthusiasts for generations to come.

Media Contacts:

DeVries Global
Alexandra Cook
212.546.8527
acook@devriesglobal.com

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Media Contacts

To arrange an interview, or for more information, please contact:


Bill Patterson

Bill.Patterson@vml.com