Press Room

CLEVELAND (October 15, 2013) — Dutch Boy Group has discovered a new way for music lovers to turn their favorite songs into unique color palettes for their home, helping to make selecting paint colors for upcoming projects fun and simple.

Introducing paintlist™, a free, one-of-a-kind app that merges song-identifying technology with genre, mood and tempo characteristics to translate music into color — allowing a user's favorite song to be the inspiration for their home décor.

“Music is an inherent part of how we express our individuality, helping to define who we are, the things we like and the experiences we have,” said Donna Schroeder, Manager of Color + Design, Dutch Boy Group. “Your home should also be an expression of your personal style, so drawing inspiration from something you already love and interact with on a daily basis is a natural fit. There has always been an innate, recognized connection between music and color, and now there's a way to showcase that personal connection in your space.”

Available for iPhone (iOS 6 and iOS 7) and Android devices, users have the option of selecting a song from their smartphone's existing music library or using the built-in microphone to detect a song playing in the background. As an added bonus, built-in app functionality provides the option to download the entire song, detected with the phone's microphone, directly from iTunes.

Using sophisticated audio signal processing algorithms combined with machine learning, statistical analysis and metadata types, a unique audio fingerprint is created for each song. paintlist™ then analyzes the characteristics of that fingerprint and translates them into three Dutch Boy® color palette options determined by the Dutch Boy Color Experts. If the first color palette isn't quite what the user had in mind, a simple swipe will reveal the two additional options, also based on the song selected.

Within the app, users can easily access a Where to Buy locator to find the closest Dutch Boy retailer. All generated palettes are also saved within the “my mixes” section of the app for quick and easy access — making the process even more manageable when ready to purchase.

For those instances where a weak Wi-Fi connection or too much background noise is preventing the app from transforming a user's song selection into color palettes, the option to manually mix with or without connection is available. Just identify the genre, mood and tempo of a selected song, and paintlist will do the rest.

To download paintlist for free or for more information, please visit dutchboy.com/paintlist.

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About Dutch Boy Group: Founded in 1907, Dutch Boy Group continues to be an industry leader in delivering innovative and high-quality paint products and packaging solutions. For more on Dutch Boy Group, visit dutchboy.com or call 1-800-828-5669.

Dirt Fighter Paint + Primer Goes on Easy, Providing a Washable Finish and Saving You Time

CLEVELAND — Dutch Boy® gives Dirt Fighter® Interior Paint + Primer a new look while staying true to its exclusive formula that continues to offer consumers the same easy application for interior projects. With no need to use a separate primer on previously painted surfaces or uncoated drywall, Dirt Fighter Paint + Primer allows consumers the ultimate at-home painting solution.

Dirt Fighter's durable, washable finish fights dirt and common household stains, and provides a lifetime warranty. Plus, the Twist & Pour® container makes beginning any home painting project a snap.

“Dirt Fighter Paint + Primer offers home owners a simpler solution to a great interior paint finish that is durable and washable,” said Michelle Bangs, Dutch Boy brand manager. “With no need to use a separate primer on previously painted surfaces or uncoated drywall, Dirt Fighter Paint + Primer makes achieving excellent coverage and a lasting finish easier.”

Dutch Boy Dirt Fighter Paint + Primer is currently sold nationwide at a variety of Dutch Boy retailers. Pricing varies by each retailer, starting at a suggested retail price of $27.99 per gallon container for a Flat finish.

Available in Dutch Boy's wide range of on-trend colors and finishes, a beautiful interior is just a few steps away with Dirt Fighter Paint + Primer.

For more information on Dutch Boy Dirt Fighter Paint + Primer, to find a retailer or more information on other Dutch Boy products, please visit dutchboy.com.

Platinum® paint is currently available at Menards for a suggested retail price starting at $32.98 per gallon. For more information on Platinum® paint or any of Dutch Boy Group's “simple innovations” painting products, visit dutchboy.com, or call 1.800.828.5669.

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About Dutch Boy Group: Founded in 1907, Dutch Boy Group, a part of The Sherwin-Williams Company Diversified Brands Division, continues to be an industry leader in delivering innovative and high-quality paint products and packaging solutions. For more on Dutch Boy Group or any of its “simple innovations” painting products, visit dutchboy.com or call 1.800.828.5669.

Spectacular Results in Less Time: Discover The Fast Way to A Beautiful Finish™

CLEVELAND, Ohio — Multi-taskers rejoice! As an industry leader of high-quality paint products, Dutch Boy Group offers a wide array of ideal choices for consumers looking to do more than just beautify a room. In fact, its latest innovation, Platinum® paint, offers an exclusive formula designed to save time and effort, all while delivering exceptional coverage and a smooth, even finish that lasts for years to come.

The premium no prep, no prime formula of Platinum® paint allows consumers to paint over non-peeling, previously painted surfaces that are glossy, or uncoated drywall, without the need to sand or prime. Its Advanced Extreme-Hide Technology seals common household stains such as coffee, marker and fingerprints without the need to use a separate stain blocking primer. Exceptional results are easily achieved even over the darkest paint. Thanks to these features Platinum® paint is ideal for use in any area of the home; from kitchens and children's rooms, to family rooms, bathrooms and even basements. Once applied, its Adhesion Plus formula provides durable, long-lasting results.

“Platinum® paint is the newest offering in Dutch Boy Group's continuous development of product breakthroughs to help make busy consumers' lives easier,” said Michelle Bangs, Dutch Boy Group brand manager.

Platinum® paint is available in hundreds of today's most popular paint colors contained within Dutch Boy Group's Color Simplicity® color selection system. Created to address the fact that different consumers shop for color in different ways, the Color Simplicity® color selection system narrows down the process and eliminates confusion by helping consumers easily locate paint choices for their particular project.

With Platinum® paint, consumers have an easier way to achieve a smooth, even coat of color on wall surfaces. This premium paint is an industry leader in excellence by offering exceptional hide and application that helps to eliminate lap or roller marks and works to hide imperfections. Its smooth application also means there's virtually no spatter, improving the overall painting experience and cutting cleanup time.

For added convenience, Platinum® paint is available in Dutch Boy Group's Twist & Pour® paint container that features a re-sealable twist-off lid, eliminating the need for screwdrivers, paint keys or other tools often used to open paint cans. This all-plastic container is made of a lightweight, durable material with an inset side handle for easy carrying.

Platinum® paint is currently available at Menards for a suggested retail price starting at $32.98 per gallon. For more information on Platinum® paint or any of Dutch Boy Group's “simple innovations” painting products, visit dutchboy.com, or call 1.800.828.5669.

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About Dutch Boy Group: Founded in 1907, Dutch Boy Group, a part of The Sherwin-Williams Company Diversified Brands Division, continues to be an industry leader in delivering innovative and high-quality paint products and packaging solutions.

Opposites attract, and for couples who live together, compromising on personal style and design choices can be a difficult bridge to cross. Someone who wants a modern, contemporary vibe might not like the décor of someone who prefers a more traditional or rustic feel. What most people don't realize, however, is that blending two opposing tastes can actually be more visually appealing than sticking with just one design style — and, more importantly, it can be done quickly and affordably.

Paint Is Prime

Adding a splash of color, or two, or three, is a low-cost way to liven up the blank canvas of your home. While neutral colors are ideal for selling your home, living with them might be a different story. If you want to evoke emotion, establish visual intrigue or set a certain mood, color is the best way to get the job done.

And you don't have to stick with just one color throughout your home. Highlight an accent wall in your living room with a darker shade or apply a funky wallpaper print. Or, paint your kitchen red with shades like Crisp Crimson or Rocket Red from Dutch Boy as it increases appetite and elevates passion, perfect for a romantic dinner for two. Purples such as Plumes or Merlot Grape, also from Dutch Boy, have been known to induce passion, ideal choices for a couple's bedroom.

Art and Soul

Bringing artistic elements into the space is an easy way to add personal flair. From wall décor and blown glass accents to picture frames and candles, no decorative piece is too small to make a big impact. Display items in groups of three for a dramatic display. Candleholders or vases in varying heights or complimentary color schemes can marry two styles easily, and pairing a gothic frame with a softer, lace-applique can actually bring great dimension to an overlooked nook of the home.

And just because you're a fan of Monet and your partner prefers Picasso, that doesn't mean you can't proudly display your favorite pieces for all to enjoy. While Picasso's pieces seem more abrupt and geometric, by combining with larger, softer pieces from an impressionist painter like Monet, you can actually blend the two artistic styles seamlessly.

The Perfect Mix

Don't be afraid to mix various textures and patterns. This will add dimension to the space, transforming a flat and otherwise boring look into a world of wonderment. First, pick a main color you want to focus on, which will be the anchor color for the space. Let's say you choose blue for this role. Lay all blue fabrics on the floor: window treatments, rugs, pillows and blankets. You'll immediately notice some that seem out of place. Remove these from the pile and you'll begin to notice an interesting cohesion among the remaining fabrics. Next, you'll want to incorporate a complementary color. If blue is your anchor color, add hints of orange to the mix for a playful pop.

Also, be mindful of the pattern's scale. If you have too many large scale patterns in one space, they will be competing with each other, adding unnecessary drama. Keeping it to just one large scale print and several mix-and-match small and medium scale prints will create perfect harmony. In terms of texture, pairing coarse fabrics with smooth variants will add yet another level of dimension to the space. While too many coarse items can seem overbearing, by adding some softer, more feminine textures you can actually create an interesting, eye-provoking combination.

Taking the time to blend your and your mate's style preferences can be a rewarding experience. Throughout the process you'll learn their likes and dislikes while having fun in the process, creating a stronger, more unified couple. And by playing around with colors, textures and patterns, the end result will be a well-designed, joint space that stimulates the senses from start to finish.

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