POWERHOUSE PROTECTION

With powerful stain-blocking and Arm & Hammer™ odor-eliminating technologies, Forever™ Paint & Primer lets you lose the messes, but keep the memories.

STAIN-BLOCKING POWER

The stain-blocking technology of Dutch Boy Forever™ blocks most common household stains. This powerhouse formula covers stains from the following messes: crayon, pencil, pen, lipstick, grease, coffee, tea, wine, juice, ketchup, and mustard.

ODOR-REDUCING POWER

With it’s powerful Arm & Hammer™ odor-eliminating technologies, Dutch Boy Forever™ paint contributes to the reduction of household odors such as: pets, smoke, cooking and musty odors.

how it works

Through natural airflow, the odor vapor molecules come in contact with the walls and are captured and locked within the paint film. Scrubbing the painted surface will not release the odors.

Great Washability & Stain Resistance

100% acrylic formula provides durability for a longer-lasting, like-new look.

Mildew Resistance

Formulated with mildewcide to provide a mildew-resistant coating.

GREENGUARD® GOLD Certified

GREENGUARD® certified products are certified to GREENGUARD® standards for low chemical emissions into indoor air during product usage. Learn more about GreenGuard®.

sheens

Forever™ Interior Paint + Primer is available in Flat, Eggshell, Satin & Semi-Gloss Sheens.

DON’T FORGET
THE FIFTH WALL

Forever™ ceiling paint is formulated with stain-blocking and odor-reducing technologies. Ceiling paint is available in Flat sheen and can be tinted in pastel colors.

TRY IT OUT

All-New Dutch Boy® Forever™ Interior Paint & Primer is available in 8-ounce color samples.

Zesty Ginger 308-5DB

You’ve never seen color like this before

The stain-blocking and odor-reducing power of Dutch Boy® Forever™ is available in hundreds of one-coat colors that all feature exceptional hide.

The stain-blocking and odor-reducing power of Dutch Boy® Forever™ is available in hundreds of one-coat colors that all feature exceptional hide.