Founded in 1907, Dutch Boy® continues to be an industry leader in delivering innovative and high-quality products and packaging solutions, and is one of the most recognizable brands in the market 100 years later.
The Dutch Boy icon was originally created to symbolize a superior method for creating paint products known as the "Dutch Process". The "Dutch Process" originated with two chemists in 16th century Holland and set the standard of paint quality and beauty for centuries to come. The legacy lives on with Dutch Boy Paint.
Dutch Boy is very much a heritage brand, with trust and quality at our core. But in recent years, a new vitality, a youthfulness, and the promise of Simple Solutions have also shaped the brand. Our heritage and trust has been brought to life with energy and empowerment, inspiring DIYers and paint enthusiasts for generations to come.
Ironically, Michael E. Brady, the nine-year-old boy who became the inspiration for the famous Dutch Boy® trademark, was not Dutch at all, but an Irish-American who lived near the artist commissioned to create the logo.
Since 1907, the Dutch Boy logo has been refreshed eight different times.