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Easy-to-apply, quick-to-protect stain, sealer and waterproofing products are key to beautifying indoor and outdoor spaces

CLEVELAND–April 27, 2023– This year, take pride in beautifying your concrete and masonry surfaces with a little help from the full lineup of Concrete and Masonry Floor Coatings from Dutch Boy® Paints. Available in three easy-to-apply products that protect and enhance your basement floors and exterior concrete pavers, patios, walkways and more, these coatings deliver exceptional protection with smooth, stunning finishes that last—allowing consumers to enjoy indoor-outdoor living to the fullest.

“As the seasons change, homeowners continue to embrace home improvement projects but shift their focus to the growing trend of indoor-outdoor living,” said Ashley Leskanic, product manager, concrete coatings, Dutch Boy® Paints. “Our advanced line of Concrete and Masonry Floor Coatings offers a simple way for DIYers to improve their home’s curb appeal, while also extending the life of their interior and exterior concrete surfaces by delivering Dutch Boy® Paints’ trusted technologies and performance.”

Sealer + Paver
Durable water- and solvent-based formulas help DIYers seal and protect concrete and masonry surfaces like floors, pavers, walkways and pool decks. Plus, they’re available in a variety of long-lasting finishes, including:

  • High Gloss: Solvent-based formula imparts a wet look that enhances the underlying surface color with a shiny, high-gloss finish, while sealing and protecting exterior concrete and masonry surfaces.

  • Satin: Water-based formula delivers a low-gloss finish for minimal sheen that maintains the natural look of concrete and masonry surfaces both indoors and out. Also, our water-based formula makes it a breeze to clean up with just soap and water.

  • Matte: Keeps interior and exterior concrete and masonry surfaces looking all natural by providing a clear finish with an all-matte appearance that’s free of shine. This water-based formula offers quick and easy cleanup with just soap and water.

  • Clear Gloss—Pavers: When it comes to protecting exterior pavers and other interlocking walkways, Dutch Boy® Paints’ water-based Paver Sealer gets the job done—bonding, sealing and stabilizing joints while adding a subtle sheen without altering the underlying surface color. Quick, hassle-free cleanup requires just soap and water.

Waterproofer
The all-new clear concrete waterproof coating keeps beauty in and moisture out, season after season. It quickly penetrates and fills gaps within porous concrete surfaces, providing next-level protection from the elements without altering appearances—providing a barrier on bare concrete and masonry that repels water year-round and protects against winter’s freeze/thaw cycles and salt use all season long.

Stain
For those wanting to beautify their space with a touch of color, indoors or out, Dutch Boy® Paints’ advanced concrete solid stain delivers the perfect balance of customization and protection. Available in a 35-color palette and one ready-to-use color, concrete stain products can also be tinted to match any color scheme or style, so there’s no shortage of options for upgrading your floors, patios, walkways or pool decks, while also protecting against wear and tear that comes with constant use and prolonged exposure to the elements. From stains, scuffs and fading, to cracking, peeling and degradation from UV rays, Dutch Boy® Paints has all your concrete surfaces covered.

Prep Before You Protect
It’s essential that concrete stain and sealants be applied only to clean, dry surfaces that are free from loose or peeling paint. Therefore, proper preparation on new or bare concrete, as well as previously coated surfaces, is key.

“Over the last few years, the term ‘home’ has taken on new meaning,” said Michelle Bangs, senior brand manager, Dutch Boy® Paints. “The brand is simplifying solutions for DIYers transforming their families’ most-loved spaces by delivering innovative yet practical products that are more than just easy to apply—they add beauty, are trusted and perform, season after season.”

Developed by a paint brand customers rely on, the new Dutch Boy® Concrete and Masonry Floor Coatings lineup is available in a wide range of colors and finishes. Available exclusively at Menards®. Visit www.dutchboy.com/concrete or Menards retail locations to explore the full selection of colors and related product offerings.

About Dutch Boy® Group
Founded in 1907, Dutch Boy® Paints continues to be an industry leader in delivering innovative and highquality products and packaging solutions and is one of the most recognizable brands in the market over 100 years later. In recent years, a new vitality, youthfulness and the promise of Simple Solutions have continued to shape the brand. Heritage and trust have been brought to life with energy and empowerment, inspiring DIYers and paint enthusiasts for generations to come. For more information, visit dutchboy.com.

About Sherwin-Williams Consumer Brands Group
Sherwin-Williams Consumer Brands Group offers innovative products to meet customers’ paint and coatings needs. The group manufactures products under well-known brands such as Valspar®, HGTV Home® by Sherwin-Williams, Dutch Boy®, Purdy®, Krylon®, Minwax®, Thompson’s® WaterSeal®, Cabot®, Dupli-Color® and many more. Founded in 1866, The Sherwin-Williams Company is a global leader in the manufacture, development, distribution and sale of paints, coatings and related products to professional, industrial, commercial and retail customers. For more information, visit www.SherwinWilliams.com.

CLEVELAND – July 31, 2023 – As homeowners tackle home improvement projects and seek new ways to elevate their home transformations, Dutch Boy® Paints announces the launch of its latest simple solution—a collection of eight primer products specially designed for DIYers. With a focus on functionality, dependability and simplicity, this new series of high-quality primers is the prime choice when facing challenging paint surfaces, odors and stains.

“Our new line of primers is a testament to Dutch Boy® Paints’ commitment to delivering simple solutions to the DIYer,” said Julie Fisher, product manager, Dutch Boy® Paints. “Primers play a crucial role in the painting process to create an even, consistent surface and improve the durability and longevity of the paint’s performance. Backed by research and performance testing, these primers provide a smooth foundation for any painting project.”

A brand known for its dedication to excellence, Dutch Boy® Paints understands the importance of a proper foundation when it comes to painting. The new line of primers has been formulated to ensure your topcoat goes on smooth, creating a uniform and professional-like finish. In addition, certain products within the line have the ability to dry in 30 minutes or less on a variety of interior and exterior surfaces.

A Complete Collection
A full line of Dutch Boy® Paint primers include a range of options for every need and surface:

Multi-Surface Stain-Blocking Primer: Water Based, Interior & Exterior
Look no further for a water-based, high-hiding formula that blocks tough stains like grease, marker, tar or other challenging stains. This primer creates a reliable mold- and mildew-resistant finish and cleans easily with soap and water. You’ll find that it’s ideal for drywall, plaster, masonry and metal.

Multi-Purpose Stain-Blocking Primer: Oil Modified, Interior/Spot Exterior
When you need a solution that seals out tough stains like water, smoke, ink and grease, this primer is the answer. It covers scuffs and marks while providing a strong adhesion to drywall, wood and plaster. Also helpful in hiding those previously painted wall colors.

Zero-VOC Primer, Interior/Exterior
DIYers can rest easy knowing this primer is specially formulated with zero volatile organic compounds (VOCs*). This versatile multi-surface primer is ideal for drywall, plaster, masonry and metal surfaces. This primer helps block common household stains, and the water-based formula makes cleanup quick and simple with soap and water.

*Zero VOC applies only to base primer. VOC level may increase significantly depending on colorant choice, if any.

Ready Coat Primer, Interior/Exterior
The water-based, multi-surface primer is exceptional in hiding those previous colors and minor scuff marks. It provides a unique and quality mold- and mildew-resistant finish for interior and exterior drywall, wood, masonry and metal.

Glossy-Surface Primer, Interior/Exterior
With its powerful adhesion, this primer will bond to your hard-to-stick-to surfaces like plastics, glass, laminates, aluminum, tile, fiberglass, PVC piping, kitchen cabinets, previously painted surfaces and more. A no-hassle cleanup with just soap and water.

Odor-Sealing Primer, Interior
Designed for DIYers, this synthetic shellac primer can provide heavy-duty protection over your tough indoor stains and odors from food and pets. It works well on previously painted surfaces hiding previous wall colors on wood, paneling and plaster providing a beautiful base for your topcoat.

Severe Stain and Odor Primer, Interior/Spot Exterior
Achieve ultimate coverage with this shellac primer that blocks tannin stains and odors, including smoke, and provides exceptional surface adhesion. It’s a great solution for previously painted surfaces, wood, paneling and plaster.

Wall-Repair Sealer, Interior
A surface sealer to help you condition damaged drywall before patching and priming with an appropriate Dutch Boy® primer. Rest assured it dries clear on drywall and previously painted surfaces.

"Dutch Boy® Paints has always been dedicated to providing homeowners with exceptional painting solutions," said Michelle Bangs, senior brand manager, Dutch Boy® Paints. "We understand that for DIYers painting is an expression of creativity. These primer products empower DIYers with reliable paint preparation so they can take their home improvement projects to the next level with ease."

Available Exclusively at Menards
The new line of paint primers is now available exclusively at Menards®. Visit https://www.dutchboy.com/ or Menards retail locations to explore the full lineup.

For more information about Dutch Boy® Paints and their complete range of painting products, please visit www.dutchboypaints.com.

About Dutch Boy® Group
Founded in 1907, Dutch Boy® Paints continues to be an industry leader in delivering innovative and high-quality products and packaging solutions and is one of the most recognizable brands in the market over 100 years later. In recent years, a new vitality, youthfulness and the promise of Simple Solutions have continued to shape the brand. Heritage and trust have been brought to life with energy and empowerment, inspiring DIYers and paint enthusiasts for generations to come. For more information, visit dutchboy.com.

About Sherwin-Williams Consumer Brands Group
Sherwin-Williams Consumer Brands Group offers innovative products to meet customers’ paint and coatings needs. The group manufactures products under well-known brands such as Valspar®, HGTV Home® by Sherwin-Williams, Dutch Boy®, Purdy®, Krylon®, Minwax®, Thompson’s® WaterSeal®, Cabot®, Dupli-Color® and many more. Founded in 1866, The Sherwin-Williams Company is a global leader in the manufacture, development, distribution and sale of paints, coatings and related products to professional, industrial, commercial and retail customers. For more information, visit www.Sherwin-Williams.com.

CLEVELAND – Aug. 10, 2023 – Consumers continue to re-examine their daily habits, placing an emphasis on those that enrich their lives. Self-care, meditation and healing practices are at the forefront, and the concept of home has evolved into a sanctuary for well-being. In support of this longing for consistency in the home and feeling of comfort, Dutch Boy® Paints unveils its 2024 One-Coat Color of the Year: Ironside, a deep olive shade with dark undertones that creates a level of comfortable sophistication.

“Creating a space for wellness should be a driving factor in everyday life,” said Ashley Banbury, NCIDQ and color marketing manager, Dutch Boy® Paints. “That’s why taking a natural approach to healthy living and safe spaces is a pivotal part of the current landscape. Dutch Boy® Paints’ 2024 One-Coat Color of the Year—the stunning, strong Ironside—incorporates all the above in one bold color and can be applied in one single coat.”

Ironside is rooted in comfort and creates a space that is elegant and charming. As dark shades become more appreciated in the home, this deep olive is versatile in wide-open spaces or enclosed comfy places, reflecting well-being from all angles.

Dutch Boy® Paints’ 2024 Color of the Year, Ironside, as well as all the shades in the complementing 2024 color palettes, are proven to be one-coat hide colors, providing a simple solution for DIYers. The brand’s tested one-coat colors deliver optimal coverage with just a single coat, helping achieve a beautifully finished project in three easy steps: (1) selecting a favorite one-coat trends color; (2) pairing it with Dutch Boy® premium paint and Purdy applicators; and (3) using the recommended technique to apply with confidence.

Ironside (422-7DB) lays the foundation for three designed color palettes that make up the Dutch Boy® Paints’ 2024 One Coat Color Trend Forecast. By building on the deep, olive tones of Ironside, these palettes deliver a multifaceted look that’s comforting and simple, while also embracing individual design styles:

Embrace Palette
As homeowners place an emphasis on the comfort of slowing down, the embrace palette elevates a room as consumers make their homes a primary place for self-care and wellness. The calming hues paint the picture of a retreat to rest and recharge with shades including Antique White (011W), Whale’s Tail (430-6DB) and Heritage Brown (411-7DB).

Retreat Palette In a quest to be present, we crave simplicity in our surroundings. The Retreat color palette gives us peace of mind to explore new angles in our lives as we take extra time for ourselves. Ironside is the color that ties Sanded Grout (412-4DB), Wild Orange (310-4DB) and Antiquated Olive (424-6DB) together, bringing both cleanliness and warmth to the home

Inspire Palette
Personal expression and creative outlets have become therapeutic. Bold uses of pattern, color and curated spaces in this color palette create self-inspired trends and environments. Explore color by combining shades like Ultra White (002W), Pineapple Flan (214-3DB) and Strawberry Shade (302-6DB).

“Dutch Boy’s 2024 One-Coat Color Trend Forecast speaks to homeowners, DIYers and anyone with specific tastes in color selection,” said Michelle Bangs, senior brand manager, Dutch Boy® Paints. “We’re taking a comforting approach; embracing restoration and nature, while bringing harmony into the home. These color palettes are easy to customize to complement the personal style and preference of DIYers everywhere.”

For additional simplicity, Dutch Boy’s 2024 trend colors are all available in the brand’s award-winning Twist & Pour® container—a unique easy-to-open, easy-to-hold and easy-to-pour container available exclusively at Menards. Visit www.dutchboy.com/color-advice/color-trends/ or Menards retail locations to explore the full Dutch Boy® Paints’ 2024 Color Trend Forecast.

About Dutch Boy Group
Founded in 1907, Dutch Boy® Paints continues to be an industry leader in delivering innovative and high-quality products and packaging solutions and is one of the most recognizable brands in the market over 100 years later. In recent years, a new vitality, youthfulness and the promise of Simple Solutions have also shaped the brand. Heritage and trust have been brought to life with energy and empowerment, inspiring DIYers and paint enthusiasts for generations to come. For more information, visit dutchboy.com.

About Sherwin-Williams Consumer Brands Group
Sherwin-Williams Consumer Brands Group offers innovative products to meet customers’ paint and coating needs. The group manufactures products under well-known brands such as Valspar®, HGTV Home® by Sherwin-Williams, Dutch Boy®, Purdy®, Krylon®, Minwax®, Thompson’s® WaterSeal®, Cabot®, Dupli-Color® and many more. Founded in 1866, The Sherwin-Williams Company is a global leader in the manufacture, development, distribution and sale of paints, coatings and related products to professional, industrial, commercial and retail customers. For more information, visit www.Sherwin-Williams.com.

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Media Contacts

To arrange an interview, or for more information, please contact:


Rebecca Suhy

akhia communications for Dutch Boy Paints

Rebecca.Suhy@akhia.com


Morgan Jupina

akhia communications for Dutch Boy Paints

Morgan.Jupina@akhia.com

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