2014 Press Releases

Experience True Color Confidence: Test Hundreds of Colors of Premium-Quality No Prep, No Prime Paint

CLEVELAND — Finding the right colors for painting projects just got easier with new Platinum® Color Samples from Dutch Boy®. These convenient paint testers can be tinted in hundreds of brilliant Dutch Boy hues, as well as competitors’ colors, making exploring color palettes for your home and other DIY painting projects a snap. Plus, homeowners get the chance to try out Dutch Boy’s highest-quality interior paint, Platinum, which features an exclusive formula designed to save time and effort, all while delivering exceptional coverage and a smooth, even finish that lasts for years to come.

Whether changing the mood of a room with a refreshed color scheme, updating a space with a new accent wall or completing smaller interior paint projects, these Platinum Color Samples help DIYers pick the perfect color before putting time and money into painting projects.

“We introduced Platinum color samples to help increase our customers’ confidence in selecting a paint color and to demonstrate that premium paint truly makes a difference in the overall painting process,” said Michelle Bangs, Dutch Boy brand manager. “Color is an important factor for most people when updating their home’s decor, and a high-quality paint like Platinum goes on smooth, provides excellent hide and lasts longer, meaning a better painting experience from start to finish.”

Platinum Color Samples are available exclusively at Menards home improvements stores and retail for $2.94 per 8 oz. container and are available in eggshell finish, providing consumers with hundreds of color options. For more information on Dutch Boy products, please visit www.dutchboy.com. For more information on Menards store locations, visit www.menards.com.

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About Dutch Boy Group: Founded in 1907, Dutch Boy, a part of The Sherwin-Williams Company Diversified Brands Division, continues to be an industry leader in delivering innovative and high-quality paint products and packaging solutions. For more on Dutch Boy Group or any of its “simple innovations” painting products, visit dutchboy.com or call 1.800.828.5669.

New Website Features Color Inspiration, Room Galleries, Painting Advice and More

CLEVELAND — Dutch Boy® has refreshed the look and feel of its website, DutchBoy.com. It features a new responsive design, engaging content that can be easily shared through social media channels, the ability for consumers to rate and review Dutch Boy products, and an eye-catching inspirational room gallery to help DIYers get started with their painting projects.

“The new DutchBoy.com is all about simplicity and style,” said Michelle Bangs, Dutch Boy brand manager. “Whether viewing on your mobile device or on your desktop computer, the site is easy to use and navigate, making it the perfect destination for all your DIY painting needs.”

Responsive Design

The site has been optimized for smartphone, iPad and desktop users to gain the most out of their online experience. Browsing content and information is easier than ever, and the modern, reorganized layout with convenient drop-down menus and familiar icons creates a user-friendly online destination.

Shareable Content through Social Media

Dutch Boy product information, painting advice and color content can be accessed and shared via various social media channels thanks to the conveniently embedded social media icons. Tweet, Pin and Like your favorites in just one click.

Ratings & Reviews

In the new Ratings & Reviews section, you can check out what other people are saying about any Dutch Boy product, or you can write a review of your own. Based on a five-star format, users can view the product’s overall rating or read individual reviews from customers. Products are rated based on color, value and quality.

Room Gallery

Organized by color preference, interior room shots, exteriors, personal style and kids rooms, the new inspirational Room Gallery is the perfect place to begin any painting project. You’ll be able to view the color palettes for any room you choose, taking the guesswork out of color selection and allowing you to see your vision come to life before undertaking any painting project.

Color Advice

Ever wonder what warm colors are versus cool colors? What are complementary colors? Here’s where you’ll find all that out, and more. We’ll teach you about how to properly pair colors, as well as what colors are hot for the year.

Painting Advice

If you need help with surface prep, or if you’re simply looking for painting tips and techniques, the new DutchBoy.com has you covered. You can view some handy planning tools like a project checklist, paint calculator and finish guide. DutchBoy.com has a convenient troubleshooting page that can help answer common interior and exterior paint questions.

For more information on the new website, to find a retailer or more information on Dutch Boy products, please visit dutchboy.com.

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About Dutch Boy Group: Founded in 1907, Dutch Boy, a part of The Sherwin-Williams Company Diversified Brands Division, continues to be an industry leader in delivering innovative and high-quality paint products and packaging solutions. For more on Dutch Boy Group or any of its “simple innovations” painting products, visit dutchboy.com or call 1.800.828.5669.

2014 Articles

From disappearing acts to mind games and sensory illusions, the art of magic is all about making your audience believe what they are seeing, taking a seemingly impossible task and making it possible. This timeless art can inspire you to perform some magic of your own using simple home improvement tips to fool the eyes and transform small, drab spaces into ones that will surely astound and amaze.

Seeing Is Believing

Paint color is an easy and inexpensive way to create an optical illusion. When used properly, certain paint colors can actually make a room look larger. Take white, for instance. Using very light colors or whites, like Dutch Boy’s Ultra White (C4-4), can help reflect natural or artificial light, making the walls seem to disappear and creating a space that looks bigger. Picking the perfect neutral can give the illusion that your walls are receding. This subtle DIY secret keeps eyes focused on the colors and patterns of the furnishings and accessories in the room, rather than on the size of the room itself.

Embracing Your Dark Side

Most people believe dark colors shouldn’t or can’t be used in small spaces, but that’s not the case. If you use the color on everything — the moldings, cabinets and walls — the unified, seamless look makes the room appear larger. Paint the room with a dark color, like Dutch Boy’s Mosaic Tiles (E25-1) or Chanson Bleu (E17-1) in a semi-gloss finish, and light will bounce off the shiny surface, creating the appearance of a brighter, larger room. Conversely, if you have a room that is overwhelmingly large, the opposite principals can be applied to make it look smaller. Use dark colors, but this time in a flat finish, to minimize the appearance of the room.

An alternative way to trick the eye with paint — and add a level of sophistication and luxury to your home — is by using a faux finishing technique, replicating the appearance of materials such as brushed suede, granite or old world plaster.

A Disappearing Act

Another way to keep costs and clutter down is by making trim and other décor items vanish. Instead of over-furnishing, accessorize with multi-purpose pieces like a decorative storage chest that can double as a coffee table or a set of nesting tables that can be easily stored when not in use.

Place large furniture against the walls to open up the space. Paint pieces like armoires and shelving units the same color as the walls and hang matching draperies to help them blend. The room instantly feels larger.

Opt for furniture with open arms and exposed legs to keep your eyes flowing through the room. Introduce glass or Lucite tables, which are almost invisible. Mirrors are also a great, inexpensive way to open up a space, giving the illusion of depth. But don’t overdo it with accessories — keep it simple and clean.

With just a little bit of practice and a few home improvement tricks up your sleeve, you too can be an interior illusionist. Your friends and family will be left wondering how you did it.

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About Dutch Boy Group: Founded in 1907, Dutch Boy, a part of The Sherwin-Williams Company Diversified Brands Division, continues to be an industry leader in delivering innovative and high-quality paint products and packaging solutions. For more on Dutch Boy Group or any of its “simple innovations” painting products, visit dutchboy.com or call 1.800.828.5669.

While many resolutions are based on eating healthier and exercising more, our homes rarely receive the same promise of improvement. This year, resolve to give your home some attention by committing to a new coat of paint. Painting can be a quick and cost-effective way to refresh your home, so consider updating several spaces for a clean start.

Color inspiration comes from anywhere. The latest color and décor trends are great starting points. Shades from the Dutch Boy 2014 Color Trends Forecast can modernize a space with a look that matches your taste and personality. The trends collection is called Awaken and is comprised of four distinct palettes: Gather, Connect, Explore and Serene. These collections represent a renewed commitment to the environment and ourselves.

Cook with color

Looking to make a big impact in your kitchen on a small budget? A new color can awaken your kitchen to make it the center for all to gather. Try hues from the Dutch Boy Gather color palette, such as Stonewall Jackson (F15-3) and Glass Block Green (F7-4), with a mix of decorative and functional kitchen items such as serving bowls, platters and pitchers. You can also rejuvenate your kitchen with an open, airy feel by adding exposed shelving. This will update the look, plus add storage space. Lastly, an indoor herb garden is a great way to add green to the room and fresh ingredients to your cooking.

Dine with color

If your dining furniture is looking a bit outdated, consider painting them to up-cycle the items. Chairs, tables, side boards, buffets and more can be revitalized in just one weekend. Be sure to properly prep your project so it withstands the wear and tear of regular usage. If your buffet or china cabinet has seen better years, remove the glass panels and drawers, and paint it a neutral hue such as Sedona Dust (C12-4) or opt for a richer pop of color like October Leaves (C6-2). Both are from Dutch Boy’s Connect color palette. Swap out old hardware with new for an easy, upgraded look. Color will easily bring new life to any piece and will blend together your home’s new style.

Welcome with color

Create a warm welcome guests will love by pairing a bright hue on foyer walls with an eye-catching display of white-framed photos or a grouping of ornamental mirrors and plates. Try Dhurrie Pink (A8-3) from Dutch Boy’s Explore color palette. Paint stair risers with bold colors and patterns such as chevron, stripes or stencils for a modern and chic flair. Opt for a deeper shade of paint to hide scuff marks. Finish off the space with a set of new rugs.

Comfort with color

Re-energize yourself by making calming updates to your bedroom. Paint your walls a cool hue, such as Fieldhouse (D22-3) from the Serene collection, to incorporate a sense of relaxation and tranquility to your resting space. Adding touches of new color and comfort with bedding sets, pillows and luxury throws can quickly upgrade your sleeping space. Accent the space with color-complimenting window treatments. For added rest, choose light-blocking materials to prevent excess light from waking you before your alarm.

By following these simple tips, such as refreshing your paint colors, updating accessories or completing other color-inspired projects, your home will be freshly styled and you’ll be enjoying your space for years to come.

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About Dutch Boy Group: Founded in 1907, Dutch Boy, a part of The Sherwin-Williams Company Diversified Brands Division, continues to be an industry leader in delivering innovative and high-quality paint products and packaging solutions. For more on Dutch Boy Group or any of its “simple innovations” painting products, visit dutchboy.com or call 1.800.828.5669.

Now’s the Time to Spring into DIY Action

It’s time to start dreaming of a spring home makeover. Sources of design inspiration, like Pinterest, are plentiful and can help make your home décor and renovation projects easy and fun. In fact, now is the season to gather ideas and get started.

Warm up to color

A fresh coat of paint is an inexpensive way to transform a tired look into a vibrant vision. Choosing the perfect shade is often the most time consuming and nerve-wracking part of the process. Knowing this, paint manufacturers are coming to the rescue and providing many new tools to help give you the color confidence you need.

For example, pick up small-size paint samples, like Platinum Color Samples from Dutch Boy, tinted in your favorite shades and apply directly to the walls you’re interested in painting. These color paint samples help you visualize what the entire space will look like before investing time in, and money on, a large painting project. Plus, the Dutch Boy color samples are available in Dutch Boy’s highest-quality interior paint so you can test their best paint and the perfect color together.

Simple Sampling

Once you have a sample size of your perfect shade of paint, it’s time to test your hunch. Apply the sample paint on several walls. This will help you envision the color’s look in various light sources, both natural and artificial. Be sure to check the painted wall at different times of the day—giving you a truer view of the end results. If you prefer, you can paint large white poster boards with your sample paint and move them around the room to verify your vision.

When testing multiple colors, avoid painting sample strips too close together as this might distort the appearance of the color. When you’re happy with a color selection, head to a local retailer to purchase the paint tinted in the quantities you need.

Size up your projects

The fun doesn’t have to stop with the walls. Dutch Boy Platinum color samples can also work for smaller interior projects because the sample contains a premium paint. Try stenciling your favorite inspirational sayings or words of wisdom on your living room or office area walls. Another quick project is to use the samples to paint the trim on picture frames or mirrors to coordinate with your newly painted room.

Add some final touches

After you plan your painting projects, it’s important to prepare for the small details and finishing touches that help bring everything together. Break out the hot glue gun, some of your favorite springtime silk flowers and bright ribbons to make a whimsical wreath for the entrance to your home. When April showers bring May flowers, you will already have the perfect entryway accessory to welcome in the new season--and guests.

Whether entertaining friends and family or simply relaxing alone with a good book, having an outdoor oasis is crucial to enjoying warmer days and nights. To give your patio pizazz, why not create some decorative, weather-proof pillows or cushions? Utilize durable, all-weather fabrics in complementary hues and patterns to achieve the lounge-worthy look you’re craving. This small sewing project will add a level of comfort and creativity to an otherwise boring patio set.

As the end of winter is upon us, it’s time to for spring home improvement plans. By conjuring up some great ideas for the upcoming season now, you’ll have more time to enjoy the beauty of the warmer months ahead.

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About Dutch Boy Group: Founded in 1907, Dutch Boy Group, a part of The Sherwin-Williams Company Diversified Brands Division, continues to be an industry leader in delivering innovative and high-quality paint products and packaging solutions. For more on Dutch Boy Group or any of its “simple innovations” painting products, visit dutchboy.com or call 1.800.828.5669.
Media Contacts

To arrange an interview, or for more information, please contact:


Falls Communications

Public Relations
216-696-0229

Vicki Kressler

vkressler@fallscommunications.com
216-472-2392

Laura Pegg

lpegg@fallscommunications.com
216-472-2385

Amy O’Donnell

aodonnell@fallscommunications.com
216-472-2396