2006 Press Releases

May 1, 2006

Brands Combine for New Color Solutions Perfect for Babies, Toddlers, Tweens and Their Parents, Too!

Cleveland, Ohio ... It seems like just when the paint dries on the nursery, your child's room is ready for a new wall color or theme. It's true - because on average, a child's room is repainted or redecorated four times by the time he or she is 14. Now, a new partnership between Dutch Boy® and Crayola® is designed to make all these decorating stages fun and easy.

The 2006 Dutch Boy Color Simplicity system now features Crayola Kid's Room Paint colors that help alleviate the growing pains associated with decorating your child's room – from infant to toddler to tween. A total of 96 colors complete the palette. Colors are presented on unique, oversized 2.5" x 4" crayon-shaped chips, creating an eye-catching point-of-purchase display of vibrant color.

Both you and your child can get involved in the painting project with Crayola Kid's Room colors. Sixteen color combination and inspiration cards help adults and their children select the right hue and visualize décor options, from soft pastels and nursery-type colors to primary colors, as well as color combinations that will grow with your child's tastes. These 8.5" x 11" brochures include a room photo on one side and an illustrated coloring book design on the other that allows your child to take an active role in the selection process. This unique approach is sure to generate the child's interest and create enthusiasm toward the family project.

"We are very excited about this new collaboration with Crayola," said Adam Chafe, Dutch Boy Vice President, Marketing. "It is a strong brand that will connect with consumers. This partnership will offer creative ways for consumers to find the right paint solution for their needs, as well as get their children involved so that they can be enthused about the project and, ultimately, be happy with the end result."

The program is a perfect fit to showcase Dutch Boy's Kid's Room paint – the first-ever, low-odor coating launched and targeted toward this specific market. It was developed to withstand washing, rubbing and staining, so drawings, smears, spills and fingerprints simply wipe off with a sponge while the color stays intact.

It is so durable, washable and resilient that it stands up to practically any mess kids can create. The paint's low-odor formula has passed more than 70 performance tests to ensure maximum stain resistance and worry-free maintenance. The complete palette offers colors for walls, ceilings, doors, trim and furniture.

Crayola Kid's Room Paint is available in Dutch Boy's Twist & Pour™ paint container that features a re-sealable twist-off lid eliminating the need for screwdrivers, paint keys or other tools often used to open paint cans. This all-plastic container is lightweight and durable, with an inset side handle for easy carrying. One gallon of Kid's Room paint covers 400 square feet.

Following on the heels of innovations such as the Twist & Pour and the Ready to Roll™ project-sized paint tray, the Crayola partnership and Dutch Boy's Color Simplicity system are the latest solutions to join its Simple Innovations product offerings for home decorating.

The new Color Simplicity system makes color selection more simple, and better satisfies consumers who go through the process of selecting, and living with, their choice of interior coatings. The new selectors will be available at a variety of Dutch Boy retailers nationwide in the second quarter of 2006.

For more information on Dutch Boy products, or to locate a Dutch Boy retailer, log on to www.dutchboy.com, or call 1.800.828.5669.

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EDITOR'S NOTE: For high-resolution digital images of Dutch Boy's products or logos, please contact Julie Brosien at 216-696-0229, or via e-mail atjbrosien@fallscommunications.com.
May 1, 2006

New Comprehensive Color Palettes & Easy-to-Use Tools Take the Pain Out of Paint Selection

Cleveland, Ohio ... Searching for that perfect shade of blue for the baby's nursery? Interested in creating a grand first impression in your foyer with a unique wall finish? Dutch Boy® can make choosing the right paint painless with its Color Simplicity color selection system. Following on the heels of innovations such as the Twist & Pour™ plastic gallon and quart containers and the Ready to Roll™ project-sized paint container, Dutch Boy's Color Simplicity system is the latest solution to join its Simple Innovations product offerings for home decorating.

A recent poll by Dutch Boy found that 28 percent of consumers said choosing the right color was the biggest challenge when shopping for interior paint. To meet this challenge - and address the fact that different consumers shop for color in different ways - the new Color Simplicity color selection system narrows down the process and eliminates confusion. It does this by helping consumers easily locate paint choices for their particular project so they can find just the right idea, scheme, space, style or trend that specifically fits their project need.

"Dutch Boy's tradition of providing simple solutions for the do-it-yourself decorator continues with the Color Simplicity color system," said Adam Chafe, Dutch Boy Vice President, Marketing. "Our goal was to ease the paint selection process for consumers, narrow down its complexity so they are attracted to only what is relevant for their particular project, and walk away confident with their choices."

The Color Simplicity system is comprised of several color palettes from which consumers can choose their color options. Its components include:

  • Core - Displays the core group of colors that make up the Dutch Boy color system. Features 624 colors and represents the full spectrum of color families. Large 7.5" x 4"cards include four-color strips with one-of-a-kind perforations to allow consumers to separate single color samples and see how each individual color looks in their homes.
  • Living Spaces - Sophisticated color palettes and stylish photographs inspire and answer the consumers' need to visualize how certain color combinations would work in finished rooms. The 33 different cards are separated according to room use and architectural style. The display instills confidence in consumers by helping them select complementing colors and allowing them to apply the selection in a real room setting. Each color card showcases three different color schemes inspired by the card's photography.
  • Whites - Provides a complete collection of 60 shades of white. Why? Consumers find it difficult to shop for white in areas saturated with multiple colors. This section of white on its own relieves complexity and adds variety while also featuring trim pieces painted with pearlescent finish to demonstrate décor options. It is divided into cool and warm shades of white.
  • Trends - Provides consumers with 40 of the latest "hot" colors inspired by fashion, the Color Marketing Group, as well as other resources. Single color, oversized chips, featuring a Peel & Position back, allow consumers to try their color on their wall before purchasing. To truly keep up with the latest "trends," the display will be annually updated to ensure it represents every year's hottest colors.
  • Tones - These color cards are organized by color family. The Tones display provides consumers with one card showing a variety of color options from the same color family, and helps them narrow their color ideas to a specific shade.
  • DIMENSIONS - Color Simplicity gives Dutch Boy's popular DIMENSIONS, an upscale color collection and faux finish line, a complete makeover. Renovating the designer color selections and adding bolder, richer and more vibrant color palettes, it also incorporates easy-to-use information cards supporting the techniques of the program's unique finishes.
  • Crayola® - The famous brand name and inspired icon that transcends generations, Crayola is linked to Dutch Boy's Kid's Room Paint to tie two great names together to help meet the need in the most common, re-decorated room(s) in the house. Ninety-six colors are arranged by baby, toddler and tween projects and include unique color cards in an attention-grabbing crayon-top style.

"With the creation of the annual Trends palette, Peel & Position technology, and perforated let-down strips, Dutch Boy is allowing consumers to take these colors into their homes to decide on their own terms and in many different ways what colors meet their individual needs," said Chafe. "These new oversized and adhesive chips, along with unique color arrangements in whites, tones and our partnership with Crayola, represent simplicity in action and are consistent with Dutch Boy's Simple Innovations brand."

The end result? The new Color Simplicity system makes color selection more simple, and better satisfies consumers who go through the process of selecting, and living with, their choice of interior coatings. The new selectors will be available at a variety of Dutch Boy retailers nationwide in the second quarter of 2006.

For more information on Dutch Boy products, or to locate a Dutch Boy retailer, log on to www.dutchboy.com, or call 1.800.828.5669.

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EDITOR'S NOTE: For high-resolution digital images of Dutch Boy's products or logos, please contact Julie Brosien at 216-696-0229, or via e-mail atjbrosien@fallscommunications.com.
May 1, 2006

New Faux Finish Techniques Available for 2006

Cleveland, Ohio ... Add panache to your home and create ambiance by selecting some of the latest faux finishing looks from Dutch Boy®. New colors and techniques have been added to the DIMENSIONS® paints and finishes line for 2006, and these unique colors and dimensional looks add to the broad spectrum of Dutch Boy's new Color Simplicity system.

These designer looks can be achieved in three or fewer easy steps and are now offered in a total of 208 intense, bold colors. With the DIMENSIONS line of textured paints, glazes, finishes and specialty finish tools from Dutch Boy, you will be equipped to paint like a pro…even without the help of an interior designer.

"Painting is the easiest and least expensive way to decorate," said Donna Schroeder, Dutch Boy Paints Color Marketing & Design Specialist. "Some people want to personalize their home and go beyond the popular, introductory techniques of sponging, rag-rolling and colorwashing. They tend to be drawn to products with more texture, like Granite, Suede or Sand Drift. They want something that's different but foolproof and easy to use. And there's a certain amount of pride if they can pull it together without outside help."

In fact, these upscale collections of techniques can provide the same effect as wallpaper with much less time and energy, and they are also less expensive to purchase and apply.

These six new techniques complement many of the other sophisticated looks that can be achieved with the DIMENSIONS line of products and applicators:

Metallic Waterfall - Achieved by using Old World Plaster and Metallic
Stained Plaster - Achieved by using Old World Plaster and Glaze
Lime Wash - Achieved by using untinted Brushed Suede over base color
Crushed Velvet - Achieved by using Brushed Suede over base color
Antique Plaster - Achieved by using Old World Plaster and Crackle Medium
Texture Wash - Achieved by using Texture Medium and Glaze

The DIMENSIONS line of products, available through Dutch Boy's new Color Simplicity system, includes:

  • Designer Colors wall paints in semi-gloss, matte flat and satin finishes. These paints are available in more than 208 of today's hottest colors. The palette is organized to make the selection process easier - it is arranged by bright colors, deep colors and muted colors with a brochure to serve as a visual.
  • Chromatic Bases
  • Tinted Primer
  • Granite, Brushed Suede, Antique Crackle andTexture Medium textured paints
  • Metallics iridescent wall finishes
  • Technique Glaze tintable clear glazes
  • Designer Colors Tintable Ceiling Paint in more than 100 colors

In addition, Dutch Boy's DIMENSIONS offers a full line of specially designed application tools to create luxurious surfaces and intricate textures. The easy-to-use Specialty Finish tools include rollers, brushes, aging tools, technique pads, squeegees and sponges.

DIMENSIONS paints and finishes are available in the Twist & Pour™ paint container, which features a re-sealable twist-off lid eliminating the need for screwdrivers, paint keys or other tools often used to open paint cans. This all-plastic container is lightweight and durable, with an inset side handle for easy carrying.

Following on the heels of innovations such as the Twist & Pour plastic gallon and quart containers and the Ready to Roll™ project-sized paint tray, new DIMENSIONS techniques and Dutch Boy's Color Simplicity system are the latest solutions to join its Simple Innovations product offerings for home decorating.

The DIMENSIONS line is part of Dutch Boy's 2006 Color Simplicity color selection system that makes color selection more simple, and better satisfies consumers who go through the process of selecting, and living with, their choice of interior coatings. The new selectors will be available at a variety of Dutch Boy retailers nationwide in the second quarter of 2006.

For more information on Dutch Boy products, or to locate a Dutch Boy retailer, log on to www.dutchboy.com, or call 1.800.828.5669.

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EDITOR'S NOTE: For high-resolution digital images of Dutch Boy's products or logos, please contact Julie Brosien at 216-696-0229, or via e-mail atjbrosien@fallscommunications.com.
May 1, 2006

Real World Solutions Consumers Can See Instill Confidence When Selecting Complementing Colors

Cleveland, Ohio ... One of the biggest challenges most consumers face when redecorating a room is choosing a color combination that fits their style and taste. Now, Dutch Boy® does the work for them with the introduction of Living Spaces, one of several new displays within Dutch Boy's innovative 2006 color selection system, Color Simplicity.

The Living Spaces display is designed with real-room photography to address the consumer's desire to see how to successfully choose actual color combinations. By providing consumers with the ability to see how various color combinations will look in their 'dream' rooms, it instills confidence and helps them visualize what their finished room can look like. Each room is grouped with another; for example, bed and bathroom, living and dining room, so the consumer can visually grasp what the final result will be before they purchase the paint.

"Consumers often have a mental picture of what they want the finished look to be before they even walk in the store," said Adam Chafe, Dutch Boy Vice President, Marketing. "Sometimes, however, they can't articulate what they want or have difficulty selecting complementing colors on their own. With Living Spaces, the work is done for them. The photos on the color card will help guide their vision."

Living Spaces is composed of 33 color combination cards. Each 7.5" x 4"card is organized by room type, and cards are grouped by interior rooms and architectural styles. The photography on the color cards is designed to inspire the consumer in their own color selection process and showcase the variety of color combinations from which consumers can better choose.

Each color card showcases three different color schemes inspired by the card's photography. Simple Solutions on the back of each card provide insight to decorating around nuances of different living spaces.

On the heels of innovations such as the Twist & Pour™ plastic gallon and quart containers and the Ready to Roll™ project-sized paint tray, the Living Spaces display and Dutch Boy's Color Simplicity system are the latest solutions to join its Simple Innovations product offerings for home decorating.

The new Color Simplicity system makes color selection more simple, and better satisfies consumers who go through the process of selecting, and living with, their choice of interior coatings.

The new selectors will be available at a variety of Dutch Boy retailers nationwide in the second quarter of 2006.

For more information on Dutch Boy products, or to locate a Dutch Boy retailer, log on to www.dutchboy.com, or call 1.800.828.5669.

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EDITOR'S NOTE: For high-resolution digital images of Dutch Boy's products or logos, please contact Julie Brosien at 216-696-0229, or via e-mail atjbrosien@fallscommunications.com.
May 1, 2006

'Tones' Color Rack Ideal for Those Who Have Color Preference

Cleveland, Ohio ... So, you're ready to tackle that next painting project and you've already determined exactly the right color for the job. Well, sort of. So what's next?

Dutch Boy®'s 2006 Color Simplicity paint color selection system has the answer. For consumers who know that they're interested in a general color range (oranges or blues for example), they can utilize the new system's Tones point-of-purchase display. This color center provides color cards showing a range of color hues from the same color family so consumers can zero in on just the right shade to create exactly the look they want.

Organized by distinct color families, the display makes it effortless for consumers to choose the perfect hue to help them create the home of their dreams by offering eight, four-page color chip cards with photography that is designed to get them thinking. Consumers will be able to visualize how to change the mood of a room by demonstrated color variations and combinations.

"Every color does have its own mood, for example, yellows will be sunny and warm. Blues are cooling, softer and relaxing. Reds and oranges will be a big focus in 2006," said Donna Schroeder, Dutch Boy Paints Color Marketing & Design Specialist. "With Color Simplicity's Tones display these colors are grouped and explain how to change the mood of a room through color variations and combinations."

Following on the heels of innovations such as the Twist & Pour™ plastic gallon and quart containers and the Ready to Roll™ project-sized paint tray, the Tones display and Dutch Boy's Color Simplicity system are the latest solutions to join its Simple Innovations product offerings for home decorating.

The new Color Simplicity system makes color selection more simple, and better satisfies consumers who go through the process of selecting, and living with, their choice of interior coatings. The new selectors will be available at a variety of Dutch Boy retailers nationwide in the second quarter of 2006.

For more information on Dutch Boy products, or to locate a Dutch Boy retailer, log on to www.dutchboy.com, or call 1.800.828.5669.

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EDITOR'S NOTE: For high-resolution digital images of Dutch Boy's products or logos, please contact Julie Brosien at 216-696-0229, or via e-mail atjbrosien@fallscommunications.com.
May 1, 2006

Dutch Boy® Gives Consumers a Taste of What's Hot in Color for the New Year

Cleveland, Ohio ... For consumers looking for the latest and greatest in color and color trends for 2006, look no further. Dutch Boy's innovative color selection system, Color Simplicity, has taken the five biggest color trends in the market and incorporated them into a single point-of-purchase display.

Cleveland, Ohio ... For consumers looking for the latest and greatest in color and color trends for 2006, look no further. Dutch Boy's innovative color selection system, Color Simplicity, has taken the five biggest color trends in the market and incorporated them into a single point-of-purchase display.

Providing consumers with the latest colors inspired by fashion, the Color Marketing Group, as well as other resources, Dutch Boy® has created these color themes to categorize the hot palettes for 2006. Within each theme are the colors that design professionals will be mixing and matching to form the "in" looks for this year.

"A mixture of both bold and subtle colors will define the market in 2006," said Donna Schroeder, Dutch Boy Paints Color Marketing & Design Specialist. "We'll be seeing bright, bold colors with a mix of feminine hues. Vibrant purple shades will round out the palette."

Each theme is represented in a large trend brochure, which consumers can take home to see which theme works best for them. The brochure inspires consumers with photography and an explanation of each trend and how it is represented by color.

The display will be altered each year to keep up with the fast-paced market and annually include 40 of the season's hottest colors.

Based on their research, Dutch Boy has introduced five modern and stylish themes for 2006:

  • Weekends - Reflecting the consumers' need for rejuvenation and quality time away from their stressful lives, this palette represents one of America's favorite pastimes – escaping for the weekend. Cool and fresh colors remind the consumer of days on the beach, the warm summer sun and spending time with family and friends.
  • Metro Nights- Sophistication and glamour characterize this palette. Day-Glo brights and saturated gem tones bring to life a theme of fashionable metropolitan lifestyle and city nightlife.
  • Madras - Cultures fuse together in this globally eclectic palette to create a unified mosaic. Representing the world's diverse customs, ethnicities and backgrounds, the definitive lines of each society unite under the acceptance of multi-cultural influences.
  • Everyday Indulgence - Inspired by personal expression and sensory stimulation for luxury, this palette embodies lavishness and refinement. Evidenced in the mass market's need for comfort through fabrics and finishes, indulgence and flair define this palette.
  • Enchantment - A mysterious, fairytale-like palette conjures a feeling of the past. Influence from the Victorian-era is evident, while remaining gender-neutral. Misty tones and sheer neutrals allude to a time of magic, myth and legend.

One of the most revolutionary concepts behind this Trends display is the Peel & Position technology. Large, single color 7.5"x 4" chips featuring a peel and position back will allow consumers to try out colors before purchasing and take the guess work out of finding just the right color. These chips will adhere to most surfaces for several days and peel off without damaging the wall or trim substrate.

"With the creation of the Trends palette and incorporating the Peel & Position technology, Dutch Boy is allowing consumers to take these colors into their homes to decide on their own terms what meets their individual needs," said Adam Chafe, Dutch Boy Vice President, Marketing. "These new oversized chips represent simplicity in action and are consistent with the Dutch Boy brand's simple innovations promise."

Following on the heels of innovations such as the Twist & Pour™ plastic gallon and quart containers and the Ready to Roll™ project-sized paint tray, the latest Trends display and Dutch Boy's Color Simplicity system are the latest solutions to join its Simple Innovations product offerings for home decorating.

The new Color Simplicity system makes color selection more simple, and better satisfies consumers who go through the process of selecting, and living with, their choice of interior coatings. The new selectors will be available at a variety of Dutch Boy retailers nationwide in the second quarter of 2006.

For more information on Dutch Boy products, or to locate a Dutch Boy retailer, log on to www.dutchboy.com, or call 1.800.828.5669.

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EDITOR'S NOTE: For high-resolution digital images of Dutch Boy's products or logos, please contact Julie Brosien at 216-696-0229, or via e-mail atjbrosien@fallscommunications.com.
May 1, 2006

New Color Selection System Offers Consumers More Options When Choosing Whites

Cleveland, Ohio ... For years, consumers have chosen white as their "default" color. When they're overwhelmed by too many color choices, when they are afraid to try something new, they choose white because it's safe and easy. Dutch Boy® wants consumers to break out of a routine of settling for white and view white for what it is - a highly desirable shade that can easily hold its own against the blues, reds and greens of the world.

With the introduction of the new Color Simplicity color selection system, Dutch Boy is providing consumers with the opportunity to see white in a whole new light – by separating the white palette into a section complete with 60 different shades. It is often difficult for consumers to shop for white in an area saturated with color, like a core color grouping.

Not only is this one of the first white color palettes that has an entire display devoted to it, the division from the other colors allows the different shades of white to pop out at consumers.

"We wanted consumers to choose white for the right reasons," said Adam Chafe, Dutch Boy Vice President, Marketing. "By devoting an entire portion of the Color Simplicity system to it, we put all the options in front of them, while still leaving the choice to the consumer. It all goes back to simple choices and simple solutions."

The Whites color section is comprised of 30 shades of cool whites and 30 shades of warm whites, depicting a full range of the color, on larger 2.5"x 4" color chips. Consumers are able to take 8.5" x 11" four-page color cards to see which shade of white works best in their homes. Depending on the shade they choose, consumers will find that each one offers a different glow and luminosity.

The focus on trim has become increasingly popular the past several years. The idea is to show whites in a different way. The Simple Solution of applying a pearlescent glaze over a basic white delivers a simple, yet dramatic result.

White continues to be one of the most decorated shades of color used today. Dutch Boy has given consumers options in white where there were none before. Whether it's deciding between a painted trim, or choosing between a cool or warm shade, consumers will find that there has never been so much potential in white.

On the heels of innovations such as the Twist & Pour™ plastic gallon and quart containers and the Ready to Roll™ project-sized paint tray, the new Whites display and Dutch Boy's Color Simplicity system are the latest solutions to join its Simple Innovations product offerings for home decorating.

The new Color Simplicity system makes color selection more simple, and better satisfies consumers who go through the process of selecting, and living with, their choice of interior coatings. The new selectors will be available at a variety of Dutch Boy retailers nationwide in the second quarter of 2006.

For more information on Dutch Boy products, or to locate a Dutch Boy retailer, log on to www.dutchboy.com, or call 1.800.828.5669.

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EDITOR'S NOTE: For high-resolution digital images of Dutch Boy's products or logos, please contact Julie Brosien at 216-696-0229, or via e-mail atjbrosien@fallscommunications.com.
Media Contacts

To arrange an interview, or for more information, please contact:


Falls Communications

Public Relations
216-696-0229

Vicki Kressler

vkressler@fallscommunications.com
216-472-2392

Laura Pegg

lpegg@fallscommunications.com
216-472-2385

Amy O’Donnell

aodonnell@fallscommunications.com
216-472-2396