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Introducing

Platinum plus

For every oops, every uh-oh, every oh no, and life’s stickiest situations.

Platinum® Plus-expertly formulated with advanced stain-shield technology for exceptional stain resistance, washability, and incredible scrubbabililty.

Stain-Shield technology

Provides exceptional stain-resistance and washability for life’s stickiest situations.

Extreme hide and stain blocking

Delivers one-coat hide in over 700 Dutch Boy® colors and blocks stubborn stains.

Paint + Primer

Saves you time, so you can get back to life’s most meaningful moments.

No Prep, No Prime Formula

Allows the paint to be applied to most uncoated surfaces or over sound, non-peeling, previously painted or glossy surfaces, without the need to sand or prime.

GREENGUARD® GOLD CERTIFICATION

GREENGUARD® certified products are cerfified to GREENGUARD® standards for low chemical emissions into indoor air during product usage. Learn more about GreenGuard®

Performance you expect from a luxury paint

at a price you didn’t.

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Up to 50% MORE* WASHABLE AND STAIN-RESISTANT than a leading premium paint and as WASHABLE AND STAIN-RESISTANT as a leading
super-premium paint

*In satin sheen. Superiority ranges from 24%–50%, depending on the sheen selected.

PREMIUM COMPETITOR
Coffee
pLATINUM pLUS sATIN
Coffee
HIGHER-PRICED SUPER PREMIUM COMPETITOR
Coffee
PREMIUM COMPETITOR
Tea
pLATINUM pLUS sATIN
Tea
HIGHER-PRICED SUPER PREMIUM COMPETITOR
Tea
PREMIUM COMPETITOR
Wine
pLATINUM pLUS sATIN
Wine
HIGHER-PRICED SUPER PREMIUM COMPETITOR
Wine
PREMIUM COMPETITOR
Grape Juice
pLATINUM pLUS sATIN
Grape Juice
HIGHER-PRICED SUPER PREMIUM COMPETITOR
Grape Juice
PREMIUM COMPETITOR
Lipstick
pLATINUM pLUS sATIN
Lipstick
HIGHER-PRICED SUPER PREMIUM COMPETITOR
Lipstick
PREMIUM COMPETITOR
Crayon
pLATINUM pLUS sATIN
Crayon
HIGHER-PRICED SUPER PREMIUM COMPETITOR
Crayon
PREMIUM COMPETITOR
Ketchup
pLATINUM pLUS sATIN
Ketchup
HIGHER-PRICED SUPER PREMIUM COMPETITOR
Ketchup
PREMIUM COMPETITOR
Mustard
pLATINUM pLUS sATIN
Mustard
HIGHER-PRICED SUPER PREMIUM COMPETITOR
Mustard
PREMIUM COMPETITOR
Pen
pLATINUM pLUS sATIN
Pen
HIGHER-PRICED SUPER PREMIUM COMPETITOR
Pen
PREMIUM COMPETITOR
Pencil
pLATINUM pLUS sATIN
Pencil
HIGHER-PRICED SUPER PREMIUM COMPETITOR
Pencil
PREMIUM COMPETITOR
Grease
pLATINUM pLUS sATIN
Grease
HIGHER-PRICED SUPER PREMIUM COMPETITOR
Grease

Panels demonstrate how each paint performs when rinsed with water (left one-third of panels) versus when wiped with a soft sponge and using a mild household cleaner (right two-thirds of panels). Platinum® Plus outperforms a leading premium paint competitor and is as good as a higher-priced, super-premium paint competitor.

Up to 50% MORE* WASHABLE AND STAIN-RESISTANT than a leading premium paint and as WASHABLE AND STAIN-RESISTANT as a leading super-premium paint

*In satin sheen. Superiority ranges from 24%-50%, depending on the sheen selected.

  • Premium competitor
  • HIGHER-PRICED Super-Premium COMPETITOR
  • Coffee Coffee Coffee
  • Tea Tea Tea
  • Wine Wine Wine
  • grapeJuice grapeJuice grapeJuice
  • Lipstick Lipstick Lipstick
  • Crayon Crayon Crayon
  • Ketchup Ketchup Ketchup
  • Mustard Mustard Mustard
  • Pen Pen Pen
  • Pencil Pencil Pencil
  • Grease Grease Grease

Panels demonstrate how each paint performs when rinsed with water (left one-third of panels) versus when wiped with a soft sponge and using a mild household cleaner (right two-thirds of panels). Platinum® Plus outperforms a leading premium paint competitor and is as good as a higher-priced, super-premium paint competitor.

One-Coat Color Favorites

Platinum® Plus is available in all Dutch Boy Paint colors and more than 740 one-coat hide colors that can be formulated with Platinum Plus interior paint. Additionally, most of the one-coat hide colors are available in Maxbond® exterior too.

Experiment with Our Color Visualizer

Get Started

TRY BEFORE YOU BUY

Dutch Boy® all-new Platinum® Plus paint is available in 8 oz. interior color samples - experience the amazing difference for yourself!

DON’T FORGET THE FIFTH WALL

The all-new Platinum® Plus paint is also available in ceiling paint.