Color Families


Red is viewed as an exciting, dramatic color. Red also has passionate feel. The darkest reds, such as burgundy and maroon, have a rich stately feeling.

  • Stimulate
  • Activates
  • Attention
  • Strong
  • Powerful
  • Desire
  • Beautiful
  • Energy
  • Sensuality
  • Warm
  • Exciting
  • Dramatic
  • Advancing
  • Passionate


Orange gives off an aura that is cheerful, bold, and exciting. Orange has a friendly, informal feeling that makes it a great choice for a family room or relaxed living room. Rust, a dark muted orange, is a quiet color that conjures up misty autumn days, while the paler peach makes a cheerful, warm but understated, impact.

  • Stimulate
  • Flamboyant
  • Warm
  • Spontaneous
  • Daring
  • Robust
  • Adventurous
  • Joyful


Yellow is the most visible color-that's why so many road signs and school buses are yellow. Gold and ochre tones of yellow create a formal, antique atmosphere. Soft yellows have been a popular exterior paint choice since Colonial days, and these warm, inviting shades can do justice to virtually any room in the house.

  • Optimism
  • Stimulating
  • Cheerful
  • Warm
  • Expressive
  • Happiness
  • Enlightment
  • Intelligent


Green is nature's favorite color. Perhaps because of this strong association with nature, green is a very soothing color to most people. Because green is easy on the eyes, it has long been a popular color in the work place. Green is a versatile color that can look good anywhere inside or out.

  • Peace
  • Ecology
  • Relaxing
  • Renewal
  • Harmony
  • Tranquil
  • Secure
  • Soothing


Blue is America's "favorite color." The universal appeal of blue skies and blue water create a feeling of serenity and openness. Aqua blue is a more frivolous and sunny color. As an exterior color, blue works beautifully as either a trim or a whole-house color.

  • Trustworthy
  • Cooling
  • Dependable
  • Tranquil
  • Committed
  • Peaceful
  • Calming


Purple brings to mind of wealth and pageantry. Purple and violet are indeed luxurious shades. Lavender, a tint of violet, is gaining popularity and conveys a feeling of low-key refinement. The skillful and unexpected use of violet as an interior color makes an instantly eclectic impression.

  • Uplifting
  • Richness
  • Stately
  • Spirituality
  • Calming
  • Respected
  • Regal
  • Humble


Like green, brown is known as a nature color. This relaxed neutral is a great color to live and work around. Red-browns look very informal. Dark browns look more refined. Brown works well with green as an exterior color scheme for a home that's surrounded by trees: the house will seem to disappear into the landscape. Beiges and tans are familiar neutrals you can use anywhere.

  • Organic
  • Approachability
  • Reliability
  • Earth
  • Stability
  • Wholesomeness


Gray is an elegant neutral that has enjoyed a lot of attention. Gray has a definite business-like, urban feel to it. Because gray is so neutral, you can accent it with any color you please. Gray with white trim is a classy exterior color scheme that works on a wide variety of homes.