- The Brand
Founded in 1907 and celebrating its 100th anniversary, Dutch Boy® continues to be an industry leader in delivering innovative and high-quality products and packaging solutions, and is one of the most recognizable brands in the market.
The Dutch Boy icon was originally created to symbolize a superior method for creating paint products known as the "Dutch Process". The "Dutch Process" originated with two chemists in 16th century Holland and set the standard of paint quality and beauty for centuries to come. The legacy lives on with Dutch Boy Paint.
- The Kid
Ironically, Michael E. Brady, the nine-year-old boy who became the inspiration for the famous Dutch Boy® trademark, was not Dutch at all, but an Irish-American who lived near the artist commissioned to create the logo.
Since 1907, the Dutch Boy logo has changed seven different times.
- 100 Year Anniversary
As we enter our 100th year as the provider of simple painting solutions, Dutch Boy prides itself on providing its customers with easy to use products. Innovations, such as the original Twist & Pour™ plastic container and the Ready to Roll™ project-sized paint container with built-in roller tray, make painting easy. Look for our latest innovation, the Color Simplicity color rack, at a retailer near you.