About Us


The Brand

Founded in 1907, Dutch Boy® continues to be an industry leader in delivering innovative and high-quality products and packaging solutions, and is one of the most recognizable brands in the market.


The Dutch Boy icon was originally created to symbolize a superior method for creating paint products known as the "Dutch Process". The "Dutch Process" originated with two chemists in 16th century Holland and set the standard of paint quality and beauty for centuries to come. The legacy lives on with Dutch Boy Paint.
Dutch Boy paint has been used for some very prestigious jobs including:

  • The Hollywood Sign
  • The White House
  • The Golden Gate Bridge
  • Disney World™
  • US Naval Battleships and aircraft carriers
2000 1977 1967 1957 1947 1917
The Boy

Ironically, Michael E. Brady, the nine-year-old boy who became the inspiration for the famous Dutch Boy® trademark, was not Dutch at all, but an Irish-American who lived near the artist commissioned to create the logo.

Since 1907, the Dutch Boy logo has changed seven different times.

  • 1917
  • 1947
  • 1957
  • 1967
  • 1977
  • 2000